MCKENNA HARBAUGH
Castle Rock,CO
Summary
Dedicated marketing and sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
Work History
Director of Business Relations
ALM ABATEMENTS
11.2023 - 01.2024
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.
- Secured key partnerships that contributed to the company's overall growth strategy and market reach.
- Managed digital marketing strategy and and implementation efficiently.
REGIONAL ACCOUNT REPRESENTATIVE
NEDERVELD
09.2022 - 10.2023
- Developed and maintained six states within a new market territory through strategic business development and forensic engineering sales, resulting in overall market growth in assigned territory by 42%
- Facilitated strategic planning, sales management, and cultivated client relationships, generating a 55% growth of brand new clients with assignments equating to $186,000 in revenue
- Organized personalized continued education workshops for specific insurance and restoration carriers.
- Increased customer satisfaction by addressing and resolving account issues promptly and professionally.
CUSTOMER ACCOUNT MANAGER
QUAD
09.2021 - 09.2022
- Facilitated and maintained the relationship between internal Quad teams and a core client valuing at about $3.5 million in Quad revenue monthly
- Led internal teams in proper schedule maintenance for the clients needs, problem solving processes, Continuous Improvement, and overall client satisfaction
- Responsible for data processing to achieve scheduled in-home delivery and worked as a liaison with the USPS to ensure scheduled delivery time is met.
- Strengthened client relationships through regular communication and personalized account management strategies.
MARKETING EXECUTIVE
MADWIRE
09.2020 - 09.2021
- Committed to the Marketing strategy and execution for small-medium businesses with an overall budget of $75,000 / month across all assigned clients
- Led internal teams towards client goals and the completion of marketing projects such as social media management, custom content creation and search engine optimization, videography and photography, paid ad strategy and management, and email marketing campaigns.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
CUSTOMER EXPERIENCE
QUAD
03.2019 - 03.2020
- Managed day-to-day accounts between clients, internal Quad teams, and USPS
- Facilitated client's marketing objectives from mail piece design thru in-home delivery including data management and Postal Solutions production
- Participated in Lean Six Sigma A3 problem solving processes for Continuous Improvement.
CORPORATE TRAINEE
QUAD
08.2018 - 03.2020
- The Corporate Trainee Program is a high-performing rotational program focusing on skill and leadership development and on-the-job training at locations nationwide. Trainees have access to everything from state-of-the-art technology to top-level executives. Corporate Trainees acquire a valued perspective on Quad – each rotation provides new skills and knowledge that are then transferred to each proceeding rotation.
TALENT DEVELOPMENT
QUAD
08.2018 - 03.2019
- Partnered with Talent Development Executives to create manager-level training focused on people leading and interpersonal communication between teammates and their managers
- Facilitated monthly three-stage training amongst cohorts containing up to 50 participants per session
- Training included coverage of company history and core values, tools for effective communication across a dynamic and diverse workforce, and emotional intelligence methodology application in workplace settings
- Created and maintained written learning materials such as session schedules, daily workshop summaries, take-home guidebooks, and workshop activity sheets.
Education
Bachelor of Arts - Writing And Public Relations
Marquette University
05.2018
Skills
- Digital Marketing Strategy
- Business Development
- Client Satisfaction and Retention
- Interpersonal Communication
- Physical and Digital Production Management
- Complex Problem Solving and Continuous Improvement Methodology
- Strategic Planning
- Highly Adaptable and Detail Oriented
- Project Management
- Creativity and Innovation
Timeline
Director of Business Relations
ALM ABATEMENTS
11.2023 - 01.2024
REGIONAL ACCOUNT REPRESENTATIVE
NEDERVELD
09.2022 - 10.2023
CUSTOMER ACCOUNT MANAGER
QUAD
09.2021 - 09.2022
MARKETING EXECUTIVE
MADWIRE
09.2020 - 09.2021
CUSTOMER EXPERIENCE
QUAD
03.2019 - 03.2020
CORPORATE TRAINEE
QUAD
08.2018 - 03.2020
TALENT DEVELOPMENT
QUAD
08.2018 - 03.2019
Bachelor of Arts - Writing And Public Relations
Marquette University