McKenna Janzen
Denver,CO
Summary
Results-driven marketing professional with expertise in executing comprehensive, data-driven strategies to grow brand awareness, increase user acquisition, and drive revenue growth. Experienced in managing cross-functional teams, optimizing marketing technologies, and leveraging my diverse background and skills. Known for strategic thinking, collaboration, and delivering high-impact campaigns. Looking to contribute strategic leadership and creative solutions in a fast-paced, growth-oriented environment.
Overview
7
7
years of professional experience
Work History
Product Marketing Operations Specialist
GigSmart
08.2022 - Current
- Orchestrated end-to-end sales and marketing automation processes using HubSpot, Iterable, Zoominfo, and other platforms.
- Curated tailored content for a diverse B2B and B2C audience including email, advertising, and website copy.
- Increased B2B conversion rate by 56% and decreased CAC by 24% through strategic funnel optimization, utilizing targeted paid advertising channels, push notifications, email marketing, and SMS.
- Planned and executed marketing initiatives, leveraging referral networks for business development.
- Identified optimal marketing channels and target customer segments for effective campaigns.
- Devised and presented data visualization dashboards delivered bi-weekly via sprint reports to make complex marketing data accessible and clear to stakeholders.
- Analyzed data to uncover insights, identify key opportunities, and inform strategic decisions.
- Collaborated with cross-functional teams to implement marketing technologies such as AppsFlyer, HubSpot, and Iterable.
- Leveraged extensive HubSpot knowledge to maintain and optimize CRM database of over 1.7M B2B & B2C contacts
- Continuously analyzed and identified opportunities for improvement across sales, marketing, support, product, and development teams, implementing solutions to enhance efficiency
- Created marketing creative assets in Adobe Creative Suite, Canva, and Sketch.
- Utilized BigQuery events in HubSpot and Iterable to identify behavioral patterns and trends for improved targeting.
- Defined, planned, and implemented B2B and B2C paid ad campaigns to boost website traffic and conversions.
- Conducted A/B tests on push, email, and ad campaigns to optimize performance and drive improved ROI while decreasing CAC.
- Utilized Semrush to analyze competitor SEO and reputation, identify opportunities, and develop content for high-impact link-building campaigns, boosting website authority and visibility.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Demonstrated success in executing high-volume campaigns, achieving ambitious growth objectives.
- Independently drove the development and implementation of new marketing programs in a fast-paced environment.
- Researched and executed strategies for high-growth user acquisition, exceeding 1 million platform users with a 120% YoY growth rate.
- Identified issues, analyzed information, and provided solutions with supporting documentation.
- Developed and executed dual-sided platform marketing programs to increase B2B demand and simultaneously grow B2C supply for optimal revenue growth.
- Trained junior staff members in industry best practices, fostering a culture of continuous learning and professional growth.
- Designed and produced targeted Wordpress landing pages for marketing campaigns, tailored to specific audiences to increase conversions.
- Spear-headed link building initiatives through keyword and competitor analysis, and outreach to secure coverage in prominent industry publications that bolstered company reputation and boosted domain authority score.
- Managed $150K+ marketing budget allocation and resource utilization to maximize marketing ROI.
- Secured and managed partner relationships that increased brand awareness, created additional revenue streams, and provided value to B2B and B2C for engagement and retention efforts.
- Devised data visualization dashboards to make complex data more accessible to stakeholders.
Sales Operations Associate
GigSmart
03.2021 - 08.2022
- Conducted product education through external demonstrations, internal training, and supporting content to highlight key product features to raise awareness and increase revenues.
- Instructed sales team members on access and optimal leverage of CRM and other database technologies in cultivating customer relationships and driving sales performance. Increased sales productivity 150% YoY.
- Monitored accuracy and distribution of sales reports, recommending new tools or revisions to existing reports.
- Collaborated cross-functionally with other teams to maintain consistent messaging and efficiency.
- Liaised with sales, marketing, product, development, and leadership teams to develop solutions and accomplish shared objectives.
- Automated the outbound prospecting process for the B2B sales team by identifying TOFU, MOFU, and BOFU contacts, and triggering targeted real-time campaigns, including email marketing, push notifications, and customer engagement initiatives.
- Enhanced inbound marketing strategy by creating SEO-optimized content, driving organic traffic, and attracting target audiences.
- Owned and optimized ABM campaigns that increased revenue by 25% month over month.
Marketing Coordinator
GigSmart
12.2019 - 05.2021
- Reported to the Director of Marketing to develop, execute, and measure marketing campaigns.
- Built and maintained ABM campaigns, increasing lead generation by 30% month over month.
- Identified appropriate marketing channels and target customers for campaigns.
- Wrote copy for social media posts, marketing emails, blog posts, and other marketing collateral.
- Generated reports to support development and implementation of marketing plans.
- Researched competitor trends and interpreted findings, reporting conclusions to supervisor.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
Project Coordinator
Root Interiors
09.2017 - 12.2019
- Assembled manuals for team usage from vendor-supplied product data sheets and submittal information.
- Sourced, vetted and managed vendors needed to accomplish project goals.
- Maintained database and spreadsheets with accurate inventory and status.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Reported regularly to managers on project budget, progress and technical problems.
- Maintained open communication by presenting regular updates on project status to customers.
- Drove cross-functional collaboration with focus on quality service delivery.
- Supervised multiple projects from project start through delivery by prioritizing needs and delegating assignments.
- Assisted with onboarding newly hired staff members and coached on task prioritization.
Education
Some College (No Degree) - Business Marketing Education
University of Minnesota - Twin Cities
Minneapolis, MNBusiness Marketing
University of Colorado Denver
Denver, COSkills
- Marketing Automation
- Sales Enablement & Sales Funnel Optimization
- CRM Management
- Omni-Channel Marketing
- Paid Advertising
- Campaign Development & Optimization
- Content Marketing & SEO Copywriting
- B2B & B2C Lifecycle Marketing
- Marketing Analytics & Reporting
- Creative Asset Creation
- Problem-Solving Aptitude
Additional Information
- HubSpot (Expert)
- Iterable
- Atlassian (Jira & Trello)
- AppsFlyer
- Zoominfo
- Microsoft Office / G-Suite
- WordPress
- Chili Piper
- Semrush
- Opensend
- Adobe Creative Suite / Canva
Timeline
Product Marketing Operations Specialist
GigSmart
08.2022 - Current
Sales Operations Associate
GigSmart
03.2021 - 08.2022
Marketing Coordinator
GigSmart
12.2019 - 05.2021
Project Coordinator
Root Interiors
09.2017 - 12.2019
Some College (No Degree) - Business Marketing Education
University of Minnesota - Twin Cities
Business Marketing
University of Colorado Denver
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