McKenna Krueger
Fort Myers,FL
Summary
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Offering strong analytical and creative thinking skills, ready to learn and grow in consumer marketing environment. Brings passion for understanding consumer behavior and applying data-driven insights to marketing strategies. Ready to use and develop skills in digital marketing and data analysis in Consumer Marketing Management role.
Overview
5
5
years of professional experience
Work History
Marketing and Social Media Manager
Keller William Real Estate
05.2025 - Current
- Develop and execute marketing campaigns to increase brand awareness, engagement, and lead generation.
- Create, schedule, and manage content across social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.), ensuring brand consistency.
- Write compelling copy for posts, ads, email newsletters, and websites while collaborating on graphic design, photos, and video content.
- Monitor social media accounts, respond to comments and messages, and engage with the online community to build relationships.
- Plan and implement digital advertising campaigns, promotions, and giveaways to drive traffic and conversions.
- Track, analyze, and report on performance metrics, adjusting strategies to maximize ROI and meet business goals.
Bartender/ Server
Fords Garage
Estero, FL
10.2024 - Current
- Mix and serve beverages according to standard recipes and customer preferences.
- Maintain cleanliness and organization of bar area to ensure efficiency during service.
- Process customer orders accurately, providing prompt and friendly service.
- Assist in inventory management by tracking stock levels and reporting shortages.
- Collaborate with team members to create a welcoming atmosphere for guests.
Marketing and Media Intern
DadBod Promotions
01.2025 - 05.2025
- Assist with promotional events, ensuring smooth execution and audience engagement.
- Support marketing campaigns through social media, email outreach, and grassroots promotions.
- Engage with fans and customers at events, distributing promotional material and enhancing brand visibility.
- Collaborate with the team to brainstorm creative marketing ideas and sponsorship activations.
- Track and analyze promotional efforts to assess effectiveness and identify areas for improvement.
- Help coordinate logistics for events, including setup, breakdown, and execution.
- Maintain strong communication with team members, sponsors, and event partners.
Game Night Intern
Florida Everblades
10.2023 - 02.2024
- Gained hands-on experience in event planning, crowd management, and sports marketing in a faster-paced, professional environment.
- Orchestrated game night operations for Florida Everblades, enhancing fan engagement through seamless promotional setup and breakdown while supporting in-game contests and giveaways.
- Streamlined event logistics for professional hockey games, ensuring timely setup of promotional materials and contributing to consistent fan experience improvements.
- Managed critical pre-game preparations and real-time operational adjustments during Florida Everblades games, ensuring sponsorship visibility requirements were meticulously fulfilled.
- Partnered with game operations team to execute fan interaction events, coordinate giveaways, and maintain smooth event flow while developing sports marketing expertise.
Caregiver
Arden Courts Memory Care
Fort Myers, FL
02.2021 - 07.2021
- Provided compassionate care to residents with memory impairments, ensuring dignity and respect.
- Assisted in daily living activities, enhancing residents' quality of life through personalized support.
- Monitored and documented residents' health changes, collaborating with healthcare professionals for optimal care plans.
- Implemented engaging activities tailored to individual interests, promoting social interaction and cognitive stimulation.
- Developed strong relationships with families, providing updates and support to enhance communication and trust.
Education
B.S. - Communications and Public Relations
Florida Gulf Coast University
Skills
- Teamwork and collaboration
- Verbal and written communication
- Attention to detail
- Interpersonal skills
- Strategic planning
- Influencer marketing
- Social media management
Timeline
Marketing and Social Media Manager
Keller William Real Estate
05.2025 - Current
Marketing and Media Intern
DadBod Promotions
01.2025 - 05.2025
Bartender/ Server
Fords Garage
10.2024 - Current
Game Night Intern
Florida Everblades
10.2023 - 02.2024
Caregiver
Arden Courts Memory Care
02.2021 - 07.2021
B.S. - Communications and Public Relations
Florida Gulf Coast University