Summary
Overview
Work History
Education
Skills
Timeline
Generic

McKenna Madigan

Mount Pleasant,SC

Summary

Detail-oriented and versatile content professional with 4+ years of experience managing product data, SKU onboarding, and digital content creation for mass merchant and eCommerce platforms. Skilled in turning complex product information into accurate, compelling content and collaborating cross-functionally on brand-aligned assets and seasonal campaigns. Known for precision, organization, and creative input that enhances product presentation and supports broader marketing initiatives.

Overview

10
10
years of professional experience

Work History

Product Content and Data Coordinator

Quoizel Lighting
Goose Creek, SC
05.2025 - Current
  • Manage content development and data integrity for mass merchant SKUs, including item copy, attributes, and imagery across import, domestic, and eCommerce assortments
  • Create and maintain enhanced content modules and digital assets for key retailers, aligning visuals and messaging with brand storytelling and seasonal trends
  • Lead ongoing audits of 400+ active SKUs to identify optimization opportunities, elevate product page content, and ensure platform-wide consistency
  • Oversee monthly updates for 100+ product listings, refining copy and visuals in collaboration with creative and brand teams to meet evolving marketing goals
  • Partner cross-functionally with internal teams and third-party vendors to support catalog launches, promotional campaigns, and digital content initiatives
  • Participate in brand strategy meetings and creative brainstorming sessions to shape marketing direction for upcoming product lines and seasonal campaigns
  • Review and provide strategic feedback on product photography to ensure alignment with brand tone, user experience, and retailer guidelines

Mass Merchant Sales Coordinator

Quoizel
Goose Creek, SC
05.2021 - 05.2025
  • Oversaw post-sale item setup and data management for all mass merchant program launches, ensuring timely onboarding and compliance across retail platforms
  • Led full onboarding process for awarded SKUs through vendor PIM gateways, creating accurate and online-ready item pages for retailers including Home Depot and Lowe’s
  • Created and maintained item data for all mass merchant SKUs — spanning import, domestic, and eCommerce — with a focus on accuracy, consistency, and platform standards
  • Coordinated with third-party creative teams to produce lifestyle imagery for new items, selecting room settings and visuals to reflect lighting style and appeal to target markets
  • Conducted quarterly rotating audits on 400+ active SKUs to uphold content quality, brand consistency, and retailer compliance
  • Updated and maintained product copy for 100+ listings monthly, integrating retailer feedback, trend alignment, and brand voice
  • Provided backend support to national accounts through weekly reporting on in-store and eCommerce sales performance

Special Events Coordinator

Vickery's
Mount Pleasant, SC
06.2017 - 03.2020
  • Planned and executed private and social events for 25–300 guests, managing all aspects from initial inquiry through post-event follow-up
  • Conducted venue tours, coordinated on-site logistics, and oversaw day-of execution to ensure seamless experiences for clients and attendees
  • Acted as a dedicated point of contact for clients, guiding them through the event planning process and coordinating with internal staff and vendors
  • Collaborated with kitchen, bar, and event staff to streamline operations, improving event execution efficiency by 40%
  • Maintained detailed event records, timelines, and communication logs to ensure clarity and alignment across event teams

Marketing & Accounts Manager

Taylor Burke Home
Mount Pleasant, SC
07.2015 - 06.2017
  • Built and maintained strong relationships with wholesale and retail clients through targeted outreach, personalized communications, and CRM tracking
  • Created and managed promotional calendars, coordinating seasonal campaigns and marketing content to engage new and existing customers
  • Oversaw digital platforms including Shopify and Wix, updating product listings and layouts weekly to reflect new launches and seasonal branding
  • Responded to customer inquiries and resolved complaints via phone, email, and the online store, ensuring high satisfaction and timely resolution
  • Assisted with the creation of branded marketing materials for email and print campaigns, supporting trade events and seasonal promotions

Education

Bachelor of Science - Marketing Communications

Illinois State University
Normal, IL
01-2015

Skills

  • Item Setup & Data Integrity
  • Content Development & Copy Editing
  • Perfion (PIM System) Microsoft Dynamics AX (DAX)
  • Market analysis
  • Product optimization
  • Cross-functional collaboration

Timeline

Product Content and Data Coordinator

Quoizel Lighting
05.2025 - Current

Mass Merchant Sales Coordinator

Quoizel
05.2021 - 05.2025

Special Events Coordinator

Vickery's
06.2017 - 03.2020

Marketing & Accounts Manager

Taylor Burke Home
07.2015 - 06.2017

Bachelor of Science - Marketing Communications

Illinois State University

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