McKenna Nelson
Sandy,UT
Summary
Entrepreneurial professional offering progressive experience in operations leadership. Skilled at identifying and implementing process improvements to drive efficiency and productivity. Motivating leader with proven success managing cross-functional teams.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Chief Growth Officer
Anxiety Trauma & Depression Treatment Centers
West Jordan, UT
02.2025 - 06.2025
- Collaborated with CEO to steer company direction and growth strategy.
- Led cross-functional initiatives in partnership with the CEO to enhance operational efficiency, patient engagement, and revenue growth.
- Oversaw strategy and daily operations for Admissions, Outreach, and Digital Marketing.
- Recruited and developed admissions and outreach teams.
- Developed systems to improve inquiry-to-admission conversion.
- Created data-driven market analyses and expansion strategies to differentiate services and strengthen regional positioning.
- Optimized brand presence and regional market growth.
- Used outreach data and KPI dashboards to drive strategic adjustments and maximize team efficiency.
Advanced Clinical Outreach Specialist
Newport Healthcare
Utah
05.2021 - 01.2025
- Served as a key liaison for families and professionals navigating treatment options in the Utah market.
- Built strong referral networks with therapists, treatment programs, hospital systems and schools.
- Mentored and supported national outreach teams across multiple markets, providing leadership, coaching, and performance feedback.
- Designed and led monthly team trainings focused on ethics, engagement strategy, and trauma-informed communication.
- Certified as a QPR Suicide Prevention Instructor; trained all outreach staff in suicide prevention and compassionate clinical language.
- Collaborated with executive leadership to improve outreach alignment with brand messaging and national strategy.
- Used data analytics and CRM reporting to assess team productivity, identify referral trends, and inform strategic outreach plans.
- Represented the organization at conferences, CE events, and community forums to raise awareness and deepen partnerships.
Referral Relations Specialist
Recovery Ways
Utah
01.2020 - 05.2021
- Developed and maintained strategic partnerships with referring providers, treatment centers, hospitals, and community organizations across multiple markets.
- Planned and executed CEU-accredited events and outreach initiatives to educate professionals and strengthen brand presence.
- Served as a trusted resource for clinicians and families navigating the behavioral health system, offering guidance on levels of care and treatment pathways.
- Collaborated closely with admissions, clinical, and marketing teams to ensure seamless care transitions and aligned messaging.
- Conducted market research and competitor analysis to inform outreach strategy and territory growth planning.
Case Manager & Lead Resident Coordinator
, Utah
08.2017 - 05.2020
- Managed a high-volume caseload while providing individualized aftercare planning and discharge coordination tailored to each client's clinical needs.
- Facilitated psychoeducational groups focused on Positive Psychology, Conflict Resolution, Mindfulness, and Shame & Resilience.
- Acted as team lead for residential staff, supporting onboarding, shift management, and real-time coaching on client care.
- Responded to emotional and behavioral crises using trauma-informed de-escalation and crisis intervention techniques.
- Communicated regularly with families and outside providers to support continuity of care and successful treatment outcomes.
Education
Associates of Arts - Sociology
Eastern Arizona College
Thatcher, AZ05.2015
B.S. - Peace & Conflict Studies
University of Utah
Salt Lake City, UTSkills
- Leadership
- Mentorship
- Strategic outreach
- Business Development
- Workflow Optimization
- Alignment
- CEU Event Strategy
- CEU Event Execution
- Network Development
- Suicide Prevention
- Conflict Resolution
- Crisis Response
Certification
- QPR Instructor
Timeline
Chief Growth Officer
Anxiety Trauma & Depression Treatment Centers
02.2025 - 06.2025
Advanced Clinical Outreach Specialist
Newport Healthcare
05.2021 - 01.2025
Referral Relations Specialist
Recovery Ways
01.2020 - 05.2021
Case Manager & Lead Resident Coordinator
08.2017 - 05.2020
Associates of Arts - Sociology
Eastern Arizona College
B.S. - Peace & Conflict Studies
University of Utah
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