Summary
Overview
Work History
Education
Skills
Timeline
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McKenna Wiles

McKenna Wiles

Tampa,FL

Summary

Creative and detail-oriented digital marketer with a strong focus on content creation, social media, and campaign execution. I bring experience writing everything from blogs and video scripts to email copy, plus hands-on skills in tools like HubSpot, Canva, and WordPress. I thrive on keeping projects organized, turning ideas into visuals, and creating content that actually connects with people.

Overview

4
4
years of professional experience

Work History

Digital Marketing Coordinator

CyberFOX
Tampa, FL
04.2024 - Current
  • Write and manage content across CyberFOX’s blog, social media, email campaigns, and internal communications, ensuring consistency with brand voice and cybersecurity messaging.
  • Own the organic social strategy and execution across LinkedIn, Facebook, and Instagram, contributing to a 30% growth in follower engagement, and measurable increases in reach and impressions.
  • Coordinate and promote company webinars and industry events, creating all supporting materials, including registration pages, promotional emails, and social assets.
  • Collaborate with product and sales teams to support launches by creating compelling assets, like explainer videos, blog posts, press releases, and social graphics, that drive awareness and engagement.
  • Build, schedule, and report on email campaigns in HubSpot, using segmentation and A/B testing to improve performance across nurture and product campaigns.
  • Design and update sales and marketing collateral—including one-pagers, PowerPoint decks, and eBooks—using Canva and branded templates to maintain visual consistency.
  • Manage multiple content and marketing projects simultaneously, meeting deadlines, and pivoting quickly based on business needs.

Research Assistant

Applied Science and Performance Institute
Tampa, Florida
04.2023 - 08.2023
  • Crafted captivating marketing flyers and personalized email campaigns tailored to local businesses, effectively sourcing research participants and forming strong partnerships within the community.
  • Utilized targeted email campaigns and paid advertising to entice research participants, optimizing engagement and driving higher participation rates in studies.
  • Demonstrated exceptional project management skills by achieving a 100% project completion rate, engaging with all research participants, and fostering strong relationships that facilitated continuous collaboration.

Assistant Manager

Restore Hyper Wellness
Atlanta, GA
10.2021 - 05.2022
  • Developed and executed a strategic content calendar ensuring consistent content that aligned with our brand identity and objectives, effectively boosting brand visibility.
  • Orchestrated field marketing events to drive brand awareness and community engagement for Restore Hyper Wellness, coordinating logistics and fostering meaningful connections with local audiences.
  • Created social media graphics and newsletters with Canva, amplifying brand visibility and fostering audience engagement across various digital platforms.

Education

Master of Science -

The University of Tampa
Tampa, FL
08.2023

Bachelor of Science -

The University of Alabama
Tuscaloosa, AL

Skills

  • Email Marketing
  • Social Media Management
  • Video Content Creation
  • Analytics & Reporting
  • Project Management
  • Branding Campaigns
  • Social Media Strategy
  • Hubspot
  • Canva
  • Capcut
  • Google Analytics
  • WordPress

Timeline

Digital Marketing Coordinator

CyberFOX
04.2024 - Current

Research Assistant

Applied Science and Performance Institute
04.2023 - 08.2023

Assistant Manager

Restore Hyper Wellness
10.2021 - 05.2022

Master of Science -

The University of Tampa

Bachelor of Science -

The University of Alabama

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McKenna Wiles