Summary
Overview
Work History
Education
Skills
Timeline
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McKenna ORR

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Summary

Results-driven Account Manager with expertise in high-touch client and campaign management. Skilled in leveraging data-driven insights to optimize campaigns, exceed KPIs, and drive client success. Experienced in building strong relationships with global and regional businesses, identifying strategic marketing solutions, and managing cross-functional collaboration. Proven ability to develop account strategies, forecast revenue, and enhance customer experience.

Overview

3
3
years of professional experience

Work History

Strategic Account Manager

Rokt, Inc.
11.2022 - 07.2024


  • Managed a portfolio of 20+ enterprise and mid-market clients across industries, overseeing $12M+ in Annual Recurring Revenue (ARR) and achieving 100%+ revenue growth quarter-over-quarter within my client portfolio
  • Planned, executed, and optimized over 70 data-driven marketing campaigns per year, ensuring alignment with client KPIs and delivering measurable ROI through strategic, consultative partnerships
  • Integrated Web SDKs and APIs to deploy Rokt's technology on major e-commerce sites, enabling real-time conversion tracking and the ability to measure Customer Lifetime Value for better attribution and optimization
  • Developed strong relationships with key stakeholders at top brands like Wells Fargo, Stitch Fix, Fidelity, American Express, and TurboTax, driving long-term retention and account expansion
  • Collaborated cross-functionally with business development, marketing, operations, and analytics teams to identify new business opportunities, support pre-launch prospecting, and enhance client strategies
  • Led Quarterly Business Reviews and strategy sessions, presenting data-driven insights and campaign results to executive stakeholders and Rokt leadership, driving strategic growth decisions


Account Coordinator

Rokt, Inc.
07.2021 - 11.2022


  • Supported a team of 4 Account Managers, assisting in reporting, data analysis, campaign planning, and forecasting across high-profile clients like Apple, PayPal, Venmo, Wells Fargo, and ASPCA
  • Managed all client creative design and copy, ensuring brand alignment and optimizing content for campaign performance
  • Built and executed campaign setups, overseeing audience segmentation and targeting strategies to drive client success
  • Acted as the primary cross-functional liaison, ensuring seamless communication between teams, keeping stakeholders up to date on the latest product features, industry trends, and company updates

Education

BBA - Marketing

Texas Tech University

Skills

  • Data Analysis & Reporting
  • Tableau
  • Client Onboarding & Growth Management
  • Campaign Management
  • Strategic Planning & Forecasting
  • Project & Campaign Management
  • Google Ads and Analytics
  • Facebook Ads
  • Microsoft Excel & Google Sheets
  • Presentation & Visual Storytelling

Timeline

Strategic Account Manager

Rokt, Inc.
11.2022 - 07.2024

Account Coordinator

Rokt, Inc.
07.2021 - 11.2022

BBA - Marketing

Texas Tech University

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McKenna ORR