Mckensay Johnson
San Marcos
Summary
Creative and results-driven student with experience as a Social Media Intern at KTSW 89.9. Excelled in content curation and visual storytelling, which led to a 20% increase in audience engagement. Embraced leadership roles in a collaborative, customer-facing environment. Thrived on leveraging creative thinking opportunities, leading to the development of innovative promotional strategies.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Social Media Intern
Ktsw 89.9
San Marcos, TX
01.2024 - 12.2024
- Assisted in creating and scheduling engaging social media content on the KTSW Instagram account.
- Monitored social media channels for audience engagement.
- Interviewed and engaged with the student body
- Collaborated with team members to brainstorm ideas for entertaining videos and promotional activities.
Education
Bachelor of Science - Advertising
Texas State University
San Marcos, Texas, TX05-2027
High School Diploma -
V.R. Eaton High School
Haslet, TX05-2023
Skills
- Content writing/curation
- Social media and promotions
- Proficient in Adobe Photoshop
- Visual storytelling
- Management of Social Media Communication
- Innovative thinking
- Team leadership
- Creative idea development
- Mapping of Media Strategy
- Customer Engagement
- Problem Identification/Resolution
Accomplishments
- Texas State Dean's List- Fall 2023, Spring 2024, Fall 2024, Spring 2025, Fall 2025
- KTSW Social Media Award
- AAF Member since Fall 2025
Certification
- Social Media Marketing Foundations-LinkedIn Learning
- Adobe Photoshop
-Illustrator 2021 Essential Training-LinkedIn Learning
- Midjourney: Tips and Techniques for Creating Images- LinkedIn Learning
- Developing Ideas and Advertising Concepts- LinkedIn Learning
- Market Research: Qualitative (2021)- LinkedIn Learning
-Marketing Tools: Digital Marketing Tools and Services- LinkedIn Learning
Languages
English
Native or Bilingual
German
Limited Working
Interests
- Baking
- Creating digital artwork using software like Photoshop, Illustrator, or Procreate
- Creative Writing
- Social Media
Timeline
Social Media Intern
Ktsw 89.9
01.2024 - 12.2024
Bachelor of Science - Advertising
Texas State University
High School Diploma -
V.R. Eaton High School