Persuasive thinker, writer, strategist, and influencer with 15+ years of marketing, branding, business development, sales and leadership experience. Clifton Strengths and Enneagram rated "Achiever". Skilled in working under pressure, empowering teammates, and delivering results.
Hi, I’m
McKenze Rogers
Florence,KY
Summary
Overview
14
years of professional experience
Work History
LifeStance Health | Outpatient Mental Health Care
Marketing Integrations Manager
08.2021 - Current
Job overview
- Managed marketing and re-branding for more than 10 acquisitions (in 14 months)
- Lead creation of over 900 marketing pieces
- Serve as marketing point-of-contact for 17 States and over 20 Operations Directors
- Developed company's first online Treatment-Resistant Depression Questionnaire, producing over 30 qualified leads in 24 hours, amounting to potential $30,000 in revenue
Caldwell Van Riper | Branding, Marketing Agency
Director of Business Development & Account Supervisor
07.2018 - 08.2021
Job overview
- Lead annual new business goal of $1.5 million
- Secured new clients Community Health Network, imi, Indiana Family Social Services Administration (FSSA), and G&H Orthodontics
- Grew FSSA account from $360,000 to nearly $3 million in revenue (over two years)
- Lead creation and promotion of BeWellIndiana.com for client, Indiana Division of Mental Health Addiction, during COVID-19 pandemic
Cook Regentec | Cell & Gene Therapy Manufacturer
Marketing Manager
01.2016 - 03.2018
Job overview
- Managed approximately $500,000 marketing budget
- Created company's first strategic marketing and communications plan, contributing to highest grossing sales and 43% increase year over year
- Managed naming of new product, nLiven PR
- Initiated and executed company's first webcam webinar, resulting in 175 new prospects
Williams Randall Marketing Agency
Director of Client Development & Account Supervisor
04.2012 - 07.2015
Job overview
- Lead marketing strategy for AAA Hoosier Club (HMC) to reach #1 in memberships amongst their clubs nationwide
- Increased company revenue by 10 percent (in first year in position)
- Served as principal marketing strategist on accounts with Salesforce ExactTarget Marketing Cloud, Indianapolis Powe & Light, Indiana State University, Wright State Univeristy, MDwise, and Rehabilitation Hospital of Indiana
2012 Super Bowl Host Committee
Marketing & Communications Coordinator
06.2010 - 03.2012
Job overview
- Lead grassroots marketing, email, and direct marketing plan that contributed to $5.3 million in NFL Experience ticket sales, the event's highest grossing sales by 25 percent (at that time)
- Supervised promotional booth at 50+ events, reaching more than one million attendees
- Edited and managed development of Super Bowl Host Committee Commemorative Magazine (90,000 copies distributed to Super Bowl XLVI suite attendees, hotel guests, and VIPs)
Education
Indiana University At IndianapolisIndianapolis, IN
Master of Arts from Public Relations
University Overview
Stanford UniversityStanford, CA
Bachelor of Arts from Cultural & Social Anthropology
University Overview
- Athletic Scholarship Recipient
- Honoree of Pac-10 Newcomer Diver of the Year
Skills
- Business Development
- Key Performance Indicators
- Brand Management
- Lead Generation SEM SEO Email Social
- Strategic Marketing & Sales
- Team Leadership and Collaboration
- Decision-Making
- Published Writer
Timeline
Marketing Integrations Manager
LifeStance Health | Outpatient Mental Health Care
08.2021 - Current
Director of Business Development & Account Supervisor
Caldwell Van Riper | Branding, Marketing Agency
07.2018 - 08.2021
Marketing Manager
Cook Regentec | Cell & Gene Therapy Manufacturer
01.2016 - 03.2018
Director of Client Development & Account Supervisor
Williams Randall Marketing Agency
04.2012 - 07.2015
Marketing & Communications Coordinator
2012 Super Bowl Host Committee
06.2010 - 03.2012
Indiana University At Indianapolis
Master of Arts from Public Relations
Stanford University
Bachelor of Arts from Cultural & Social Anthropology
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