Mckenzie Curtin
Chicago,United States
Summary
Forward-thinking Marketing Specialist driven to develop successful marketing plans and campaigns. Experienced at working across various levels of management, and owning ambiguous projects. Skilled in increasing brand awareness through targeted campaigns, and engaging content. Music producer and advocate of the music industry.
Overview
6
6
years of professional experience
Work History
Senior Associate, Strategy & Planning
Publicis Groupe
Chicago, Illinois
09.2024 - Current
- Assess data and compile detailed reports for senior management.
- Maintain accurate budget control and the flow of media activity, and update the client on a timely and consistent basis.
- In charge of communication with all publishers, our client puts their advertisements on.
- Coordination and communication across inter-agency partnerships and internal resources/teams.
Associate, Integrated Media Planning
Omnicom Media Group
Chicago
08.2022 - 08.2024
- Represented State Farm in their 'Good Neighbor' media campaign across social, OTT, and linear channels, inclusive of Adweek's #1 ranked Super Bowl commercial featuring Arnold Schwarzenegger.
- Led market research and media planning operations for the development of music campaigns focused on EDM, multicultural festivals, and concerts.
- Worked cross-departmentally with the Creative, Sales, and Events teams to plan the media budget, determine channels to be featured throughout the campaign, define KPIs, and provide first-class results for the Forbes Small Business Summit.
- Developed relationships with media vendors, negotiated favorable rates for OMD clients, and secured value-added opportunities for campaigns.
Marketing Coordinator
Elite Lending Solutions
Fort Lauderdale, FL
05.2021 - 08.2021
- Created over 80 graphics on Adobe Indesign for company's social media pages, including Instagram, Facebook, and TikTok
- Developed a Content Calendar for all marketing initiatives, and scheduled posting cadence using a third party platform, Later.com
- Filmed and Edited videos for company's marketing portfolio, generating tens of thousands of impressions across Social
Experiential Marketing Intern
Lifestyle Inc
Fort Lauderdale, FL
08.2019 - 05.2021
- Provided music lovers discount codes and promotional incentive plans to gain discounted access to events
- Captured photo and video content at assigned events which were used in recap decks and case studies for sponsorship clients
- Traveled across the State of Florida to assist with on-premise event activations
Education
Bachelor's -
University of Indiana
Bloomington, IN05.2022
Skills
- Campaign planning and marketing strategy
- Budget analysis
- Vendor management
- Influencer engagement
- Complex problem solving
- Digital content strategy
Timeline
Senior Associate, Strategy & Planning
Publicis Groupe
09.2024 - Current
Associate, Integrated Media Planning
Omnicom Media Group
08.2022 - 08.2024
Marketing Coordinator
Elite Lending Solutions
05.2021 - 08.2021
Experiential Marketing Intern
Lifestyle Inc
08.2019 - 05.2021
Bachelor's -
University of Indiana
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