McKenzie Hamilton
Grand Rapids,MI
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies and business to customer engagement across media platforms. Demonstrated time management and collaboration skills with a team and individually.
Adapts easily with new information and branding changes to consistently exceed targets for engagement and other goals the company is trying to accomplish.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Wax Poetic Candle Bar
07.2019 - Current
- Created all Instagram posts for the company along with writing captions and taking/editing photos.
- Engaged with all customers whether that be through email, Instagram DM, or comments and would answer any questions they might have in a very timely manner.
- Discussed new strategies and new ideas to see how we could get more engagement online.
- Monitored what posts worked well and had the most popularity with our customers and incorporated those results in future posts.
- Made sure all of our social media platforms used the same branding and flowed nicely together.
- Managed our EventBrite and would create all events and promote them through links that I would connect through our Instagram and Facebook accounts.
- Very skilled in Canva and would create all of our posters, giveaways, events, etc. through there.
- Became very aware of what posts needed to be boosted and advertised more based on past posts.
Manager
Wax Poetic Candle Bar
11.2017 - Current
- Prepared weekly goals for staff to accomplish and made sure all of the employees were up to date with any changes to the store.
- Counted inventory and would place all orders for the store including containers, wax, oils, etc.
- In charge of all retail, including buying and staging of it around the store.
- Reviewed any criticism or positive feedback we got from customers and dealt with that through email or phone call until customers were satisfied.
- Coming up with new and fun ideas to not only bring new customers in but also make previous customers want to return.
- Created all labels for the store by using a Primera LX600 color label printer with the correct label stock whether that be matte, glossy or otherwise.
Education
Bachelor of Science - Liberal Studies
Grand Valley State University
Allendale, MI04.2020
High School Diploma -
Forest Hills Eastern
Ada, MI05.2015
Skills
- Social Media Management
- Team leadership
- Online presence monitoring
- Communication planning
- Quick learner
- Goal oriented
- Building customer relationships
- Content development
- Instagram, FaceBook, Canva
- Microsoft word and excel
Timeline
Social Media Manager
Wax Poetic Candle Bar
07.2019 - Current
Manager
Wax Poetic Candle Bar
11.2017 - Current
Bachelor of Science - Liberal Studies
Grand Valley State University
High School Diploma -
Forest Hills Eastern
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