McKenzie Lynn Maurer
New York
Summary
People-focused Account Executive with experience in agency communications and luxury fashion wholesale, known for building strong relationships, translating insights into brand strategies, and staying ahead of trends to bring creative ideas to life.
Overview
7
7
years of professional experience
Work History
Account Executive RTW Wholesale & Retail Division
Reem Acra
New York
04.2025 - Current
- Maintain retail selling reports, and analyze performance to inform buyer assortment decisions and product positioning.
- Support digital marketing efforts by managing Shopify updates, merchandising, and product launches.
- Execute Meta (Instagram and Facebook) advertising, supporting campaign deployment, performance tracking, and optimization.
- Partner cross-functionally with sales, production, PR, and creative teams to align brand messaging with commercial goals.
- Support all four annual collection markets, working directly with U.S. and international buyers on selection and orders.
- Coordinate PR pulls and stylist/editor placements to drive brand visibility and earned media.
- Support fashion week, collection launches, and lookbook shoots, contributing to visual brand storytelling.
Account Executive
Dan Klores Communications
New York
04.2022 - 04.2025
- Developed and executed strategic PR campaigns, securing coverage across top-tier national outlets, including Forbes, USA Today, GMA, PEOPLE, NBC News, CBS News, and E! Online, along with numerous regional and niche publications.
- Managed high-profile client events, talent handling, influencer partnerships, and red-carpet activations to maximize campaign impact.
- Cultivated media relationships and facilitated cross-sector partnerships, connecting clients with journalists, influencers, and executives to drive awareness.
- Drafted pitches, press releases, and tailored media lists; secured thought leadership opportunities, and awards for C-suite clients.
- Monitored trends, social media, and news daily to deliver actionable insights, and integrate clients into culturally relevant moments.
- Produced coverage reports and strategic recaps to inform next steps, and optimize campaigns.
- Supported the COO and Managing Director with research, RFPs, scheduling, and crisis management; supervised junior team members, and summer interns.
- Led company-wide AI initiatives, recommending tools, and facilitating workshops to improve workflows and client service delivery.
- Clients past and present: Airbnb, Disney+, Bloomberg, TIME, Wondery, Life360, KIDZ BOP, Affirm, Amazon Studios, Sesame Street, and Dr. Seuss Enterprises, Thumbtack, Shef, Jazwares, and LegalZoom.
Assistant Account Executive
KCSA Strategic Communications
New York
11.2021 - 04.2022
- Collaborated with clients, PR, Investor Relations, and account teams to align social media strategy with business goals.
- Created original, platform-specific social media content for LinkedIn, Twitter, Facebook, and Instagram.
- Monitored and analyzed social media performance, delivering insights to optimize content, and boost audience engagement.
- Managed daily community engagement, publishing posts, and interacting with audiences for clients in the FinTech, BioTech, and AdTech sectors.
Marketing/Social Media Intern
King Family Vineyards
Charlottesville
06.2020 - 11.2020
- Spearheaded social media marketing initiatives, achieving a 20% increase in Instagram followers for the co-owner.
- Created marketing plans based on trend analysis.
- Enhanced brand visibility through influencer partnerships and events.
Intern
Peloton HQ Interactive
New York
06.2019 - 08.2019
- Implemented real estate management software (CoStar) for the leasing portfolios for Peloton.
- Assisted in developing a $150 million construction budget for Peloton's HQ and super studio.
- Created a PowerPoint presentation for site approvals for the new retail locations, and pitched it to the CEO and President.
- Generated reports on customer analytics through Trailblazer to help identify potential showroom locations.
Education
B.A. - International Business And Management, Economics
Dickinson College
Carlisle, Pennsylvania05.2021
Skills
- Account & Client Relationship Management
- Media Relations & PR Strategy
- Social Media & Content Strategy
- Digital Marketing & Performance Analytics (Meta Ads)
- Trend Analysis & Market Insights
- Cross-Functional Team Collaboration
- Business Planning & Strategic Execution
- Creative Ideation & Campaign Implementation
- Event & Talent Coordination
- Integrated Marketing Communications
Timeline
Account Executive RTW Wholesale & Retail Division
Reem Acra
04.2025 - Current
Account Executive
Dan Klores Communications
04.2022 - 04.2025
Assistant Account Executive
KCSA Strategic Communications
11.2021 - 04.2022
Marketing/Social Media Intern
King Family Vineyards
06.2020 - 11.2020
Intern
Peloton HQ Interactive
06.2019 - 08.2019
B.A. - International Business And Management, Economics
Dickinson College