McKenzie McCauley
Virginia Beach,VA
Summary
Creative and performance-driven marketing strategist. Experienced and knowledgeable in driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new ideas.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
IServe Residential Lending
09.2022 - Current
- Answered all marketing department inquiries by email, phone, and mail.
- Oversaw sales numbers, marketing targets, and customer service statistics daily via Salesforce.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed workflow among staff by coordinating documents, planning schedules, and creating material distribution.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
Digital Marketing Specialist
FAME All Stars
06.2020 - 09.2022
- Coordinated materials, charts and reports using Google Analytics for weekly meetings.
- Built data visualizations using Tableau and SQL for product KPIs that reduced manual reporting by 8 hours weekly.
- Oversaw sales numbers, marketing targets, and customer service statistics daily via HubSpot.
- Worked to understand client pain points and communicated frequently with clients to improve their overall satisfaction.
- Increased company recognition and established online brand presence by creating engaging content using Canva and Hootsuite. Managed several X, Facebook, Instagram, and Tiktok accounts.
Teaching Assistant
University Instructors
09.2020 - 06.2022
- Partnered with teacher to plan and implement lessons following school's curriculum, goals, and objectives.
- Tutored struggling students individually and in small groups to reinforce learning concepts.
- Completed daily reports on student comprehension, attendance, and disciplinary performance.
Administrative Assistant
The Credit Save Company
05.2019 - 06.2020
- Supported company leaders by managing staffing schedules, organizing office itinerary, scheduling appointments, and coordinating travel.
- Interacted with vendors and contractors to receive orders, track inventory, and communicate instructions.
- Planned presentations for weekly office meetings.
- Managed phone and email correspondence, filing system, data entry, and completed other clerical tasks.
Education
Bachelor of Science - Business Administration
Old Dominion University
Skills
- Salesforce
- Google Workspace
- Canva
- SQL
- Tableau
- Microsoft Office and Excel
- Hubspot
- Hootsuite
- Organization
- Customer service
- Administrative duties
Timeline
Marketing Coordinator
IServe Residential Lending
09.2022 - Current
Teaching Assistant
University Instructors
09.2020 - 06.2022
Digital Marketing Specialist
FAME All Stars
06.2020 - 09.2022
Administrative Assistant
The Credit Save Company
05.2019 - 06.2020
Bachelor of Science - Business Administration
Old Dominion University
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