McKenzie Munro

• Leads cross functional teams and institutional stakeholders to strategize and develop annual marketing strategy through all stages the sales funnel and customer experience
• Maintains a clear and focused path towards objectives such as lead generation, sales enablement and customer retention
• Manages the end to end development and implementations of all assets associated with the bi-annual paid media campaign targeting institutional leaders in higher education
• Works with external publication partners to execute ongoing ABM campaign towards engagement and lead generation through internally created thought leadership content

• Covered extended maternity leave for a growing digital marketing agency, supporting a range of clients in the healthcare and pharmacuietical space
• Owned the planning and development of all project workflow-including website builds, paid media, and experiential marketing Ran status and reporting for digital, and agency-wide meetings to ensure the timely completion of campaign milestones and regulatory approvals
• Responsible for budget, staffing and resource management across creative and development teams

• Partnered with external agencies on creation, approval and release of all photo/video assets needed for multiple product launches
• Developed project scopes and briefs to align internal creative and development teams for e-commerce deliverables and coordination
• Led project kickoffs and communication through daily scrum standup for storefront deliverables, email marketing, and social media

• Covered maternity leave, providing strategic and operational consultation on corporate campaigns and policy initiatives for Navient, along with several recently aquired subsidiaries
• Created and reviewed content in preparation for website rebrand

• Provided strategic direction and streamlined department operations by evaluating existing workflow and leverage technology to improve processes and experience for internal clients
• Spearheaded the development of client toolkit pilot and budget tracking system
• Oversaw end-to-end execution of multi-phase omnichannel campaigns to drive field development targeted at prospective employees, industry, partners and financial advisors
• Facilitated the creation of industry-specific thought leadership content through inbound and social media to drive engagement for the corporate and talent brand

Senior Project Manager

• Lead multi-disciplinary teams consisting of Creative, Editorial and Web Services to develop and implement initiatives for internal business partners and stakeholders such as Practice Management, HR, Events, Compliance and Recruiting
• Partnered with CFN financial advisors to consult and assist with the production of branded collateral and engagement within the parameters of a small business owner
• Promoted from Marketing Project Manager in 2010