MCKENZIE Richins

Lifecycle Marketing Manager with 7 years of experience in marketing and developing special events, creating strategies to propel brand image, Project Managing new campaigns and launching email campaigns start to finish with SalesForce Marketing Cloud software. Organized in coordinating events by contacting media representatives, preparing written materials, scheduling brand launches, booking locations and graphic design of collateral and materials. Proficient in business writing, speech writing and marketing messaging. Sales Force Marketing Cloud Email and Marketing Cloud experience. Strong marketing background with expertise in segmentation, targeting, and lead generation. Excellent communication skills, with experience collaborating with cross-functional teams and presenting findings to leadership. Proven ability to provide training and support to end-users. Excellent communication skills, with experience collaborating with cross-functional teams and presenting findings to leadership. Proven ability to provide training and support to end-users.