Summary
Overview
Work History
Education
Skills
References
Timeline
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McKenzie Swanson

Chicago,IL

Summary

Results-driven omni-marketing professional with proven success in managing various CPG shopper marketing campaigns, driving revenue growth, and implementing strategic initiatives. Strong skillset includes problem-solving, communication, and creating impact. Constantly demonstrates the ability to lead teams towards common goals while maintaining focus on bottom line results.

Overview

7
7
years of professional experience

Work History

Account Manager

The Mars Agency
Chicago, IL
01.2023 - Current
  • Lead the Keurig Dr Pepper Omni-Marketing account for regional grocers, such as Albertsons, Meijer, and HEB. Effectively manages three team members to ensure client needs are being met, while providing growth opportunities for direct reports.
  • Develop, present, and execute omnichannel marketing plans for the Keurig Dr Pepper portfolio, identifying relevant marketing strategies that align with business goals, objectives, and KPIs.
  • Manage partnerships with retail media networks and other third-party vendors to activate best-in-class campaigns with efficient rates.
  • Assist Keurig Dr Pepper in presenting activation plans, creative concepts, and thought leadership content to key customers and retailers.

Senior Account Executive

The Mars Agency
Chicago, IL
05.2021 - 01.2023
  • Executed the day-to-day marketing programs for the Conagra Brands portfolio at Publix, managing over $5 million in campaigns.
  • Established an effective balance of advisory and advocacy skills with clients and agency partners.
  • Acted as the main point of contact for the brand, creative, and media teams, and became known as the Publix execution expert across the organization.
  • Analyzed campaign results, and developed clear and meaningful recaps with key learnings and future recommendations to drive overall business goals.

Account Executive

HMT Associates
Cleveland, OH
09.2020 - 05.2021
  • Served as a key team member on the Emerging Business team, working with leading CPG companies such as PepsiCo, Barilla, and Heineken USA.
  • Worked with clients to plan and activate shopper marketing campaigns across various customers such as, Kroger and Ahold Delhaize.
  • Ran weekly status meetings with clients to ensure projects remained on track and programs launched on time effectively.
  • Led and inspired creative and concept development and brainstorms.
  • Acted as the company lead for weekly company meetings, constantly presenting weekly wins and good works to the company.

Account Coordinator

HMT Associates
Cleveland, OH
05.2018 - 09.2020
  • Managed total program execution of 200+ shopper marketing projects from initiation to completion for The Kraft Heinz Company.
  • Coordinated with and engaged various third parties to ensure seamless execution of digital, social, and in-store activations.
  • Developed budgets, estimates, creative briefs, and client presentations.
  • Prepared account service-related documents such as call/meeting agendas, recap reports, and other client communications and correspondence.

Education

Bachelor of Arts - Integrated Marketing Communication

John Carroll University
Cleveland, OH
05-2018

Skills

  • Digital commerce and retail media experience
  • Omnichannel marketing development and execution
  • Interpersonal communication
  • Public speaking and presenting
  • Ability to adapt to the ever-changing market
  • Deeply connected to the omni-marketing industry
  • Retail and media strategy
  • Analytical thinking
  • KPI analysis

References

References available upon request.

Timeline

Account Manager

The Mars Agency
01.2023 - Current

Senior Account Executive

The Mars Agency
05.2021 - 01.2023

Account Executive

HMT Associates
09.2020 - 05.2021

Account Coordinator

HMT Associates
05.2018 - 09.2020

Bachelor of Arts - Integrated Marketing Communication

John Carroll University

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McKenzie Swanson