McKenzie Trudell

A fashion-forward resale brand specializing in curated Y2K & vintage style.

• Conceptualize and produce daily trend-driven social content across TikTok and Instagram, including styling videos, product spotlights, thrift hauls, vintage lookbooks, and behind-the-scenes storytelling
• Build a cohesive brand identity rooted in Y2K aesthetics and trend forecasting, establishing a recognizable creative direction across all platforms
• Handle end-to-end content production: creative direction, styling, photography, videography, editing, captions, publishing, and community engagement
• Curate, style, and merchandise full collections for Depop shoppers and in-person markets, ensuring visually compelling product storytelling
• Craft a brand culture centered around nostalgia, sustainability, and individuality, resulting in an enthusiastic and steadily growing community

A contemporary coastal boutique focused on elevated everyday style.

• Produce high-impact TikTok content showcasing new arrivals, seasonal trends, aesthetic product stories, and in-store styling, boosting brand visibility and driving store traffic
• Collaborate closely with leadership to ensure social content aligns with brand mood, color palette, and lifestyle identity
• Serve as a style expert and brand representative, communicating trends and outfit recommendations that strengthen customer loyalty
• Support visual merchandising by creating quality product displays, ensuring the in-store experience feels modern and cohesive
• Maintain precise inventory records and conduct regular stock audits, ensuring optimal product availability and reducing discrepancies

• Accurately input employee timesheets into Excel and process weekly payroll through iSolved, ensuring timely and error-free compensation
• Develop custom data entry processes on Excel, QuickBooks Online, and scanning applications, cutting manual data entry time by 10 hours per week, enhancing overall operational efficiency
• Spearhead business growth by launching targeted email marketing campaigns using Mailchimp and designing branded content with Canva to boost customer engagement and retention
• Analyze marketing data to refine targeted campaigns, resulting in noticeable engagement and lead generation gains