McKenzie Welch
Columbus,OH
Summary
Experienced in live sports commentary and analysis. Uses clear and concise communication to explain complex game strategies and statistics. Has a proven history of engaging viewers with insightful and entertaining content while maintaining professionalism and accuracy.
Experienced with social media strategy development, content creation, and analytics. Utilizes innovative approaches to improve online engagement and brand visibility. Track record of leveraging data-driven insights to optimize campaigns and achieve business goals.
Overview
6
6
years of professional experience
Work History
Social Media Team Lead
New Hope Assembly of God
08.2025 - Current
- Developed engaging social media content aligned with organizational values.
- Monitored and analyzed social media metrics to improve engagement strategies.
- Collaborated with team members to execute successful outreach campaigns.
- Assisted in creating visual assets for social media platforms using design tools.
- Managed scheduling and posting of content across various social media channels.
- Engaged with community members, responding to inquiries and fostering relationships.
- Trained new team members on best practices for social media management.
Sports Broadcaster
Scarlet and Gray Aports Radio
08.2022 - 12.2025
- Delivered live commentary for various sports events, enhancing audience engagement and experience.
- Analyzed game statistics and player performance, providing insightful pre-game and post-game reports.
- Collaborated with production team to develop compelling show segments, improving content quality and viewer retention.
- Conducted interviews with athletes and coaches, increasing listener connection to teams and players.
- Mentored junior broadcasters, fostering skill development and ensuring consistent quality in presentations.
- Developed scripts and outlines for sports shows, streamlining production processes for improved efficiency.
- Adapted to different broadcasting formats such as radio, television, podcasts, or digital streaming services.
Sports Reporter
The Lantern
01.2024 - 05.2024
- Covered live sporting events, providing timely and accurate reports across multiple platforms.
- Conducted in-depth interviews with athletes and coaches to gather exclusive insights for feature articles.
- Collaborated with editorial team to produce compelling narratives that resonate with target demographics.
- Analyzed game statistics and trends to inform editorial decisions and improve content relevance.
Customer Service Manager
Trego-dugan Aviation
03.2021 - 07.2022
- Managed customer inquiries and resolved issues to enhance satisfaction and retention.
- Developed training materials for staff to improve service quality and operational efficiency.
- Oversaw daily operations of customer support team, ensuring adherence to policies and procedures.
- Implemented feedback mechanisms to gather insights and drive service improvement initiatives.
- Resolved customer complaints while prioritizing customer satisfaction and loyalty.
- Took ownership of customer issues and followed problems through to resolution.
- Managed a team of customer service representatives, fostering a positive work environment focused on teamwork and collaboration.
- Reduced customer complaints, proactively addressing issues and implementing effective solutions.
- Trained and regularly mentored associates on performance-oriented strategies and customer service techniques.
Customer Service Representative
H&M Retail
08.2019 - 08.2020
- Resolved customer inquiries regarding products, orders, and returns efficiently.
- Assisted in maintaining visual merchandising standards to enhance store presentation.
- Processed transactions accurately through point-of-sale systems to ensure smooth operations.
- Collaborated with team members to improve customer service processes and workflow efficiency.
Education
Bachelor of Arts - Journalism
The Ohio State University
Columbus, Ohio, OH12-2025
Associate of Arts - Communications
Columbus State Community College
Columbus, Ohio, OH12-2021
Skills
- Social media content creation
- Engagement strategy analysis
- Campaign execution support
- Visual asset design
- Data analysis
- Multimedia communications
- Team collaboration
- Writing for diverse formats
Accomplishments
- Led a team of four in the development of the first all-women's broadcast at SGSR.
- Chosen by The Ohio State University to work with the media team for the 2024 Women's Final Four and Championship games.
Timeline
Social Media Team Lead
New Hope Assembly of God
08.2025 - Current
Sports Reporter
The Lantern
01.2024 - 05.2024
Sports Broadcaster
Scarlet and Gray Aports Radio
08.2022 - 12.2025
Customer Service Manager
Trego-dugan Aviation
03.2021 - 07.2022
Customer Service Representative
H&M Retail
08.2019 - 08.2020
Bachelor of Arts - Journalism
The Ohio State University
Associate of Arts - Communications
Columbus State Community College