MD. MUSFIQUR RAZZAQUE JIMI
SQUARE ABC Resdences, Mirpur-7,Bangladesh
Summary
Experienced in driving business growth through strategic planning and relationship management. Proven track record of leading cross-functional teams to surpass targets and cultivate strong client partnerships. Committed to leveraging market insights and innovative approaches to achieve sustainable success.
Overview
13
13
years of professional experience
Work History
Group Coordinator & Team Lead
Marketing Division, Square Pharmaceuticals PLC
01.2022 - 01.2025
- Spearheaded the efforts of Neuro-psychiatry & Cardiovascular portfolio with yearly Revenue of BDT 550 Cr. (Approx.) aiding Business Unit head.
- Supervised work activities of 07 team members & accountable for their performance.
- Creating brand positioning & Brand differentiation to establish different brands in the same therapeutic class.
- Formulation of strategy & providing innovative ideas to make Neuro-Psychiatry & Cardiovascular portfolio of Square Pharmaceuticals PLC leader of the market.
- Streamlined communication between departments, resulting in improved efficiency and smoother project execution.
- Measured outcome of various promotional campaigns.
- Prepared Plan for profit maximization.
- Managed strategic execution and workload distribution.
- Develop new concept for promotional and packaging materials.
- Setting Yearly sales forecast, Monthly sales target, rolling forecast, physician sample plan & Promotional Plan.
- Build up relationship with doctors & developed concept of 'My doctor'.
- Formulated effective product marketing guidelines.
- Formulated customer centric promotional plan for patients.
- Preparing & monitoring Product Life Cycle.
- Assessed feasibility of 39 new molecules to aid the launching of new products.
- Prepared and reviewed promotional budget.
- Develop relationship with Neuro Medicine, Neuro surgery & Psychiatry society
- For the 1st time, SQUARE ranked 2nd position in Anti-epileptic therapeutic class with growth higher than the market growth (according to 1Q MAT IQVIA 2024), which was 4th in 2021
- Launched Methocarbamol preparation for the 1st time in Bangladesh under brand name Methomol & Make it Tk. 10.00 Cr. Brand within 11 months.
- Launched 23 new products in this tenure from my team among them 04 were 1st time in Bangladesh.
- Uplifted position of NEUROLIN (Pregabalin) from 3rd to 2nd & very close to gain market leadership.
- Established IRACET (Levetiracetam Preparation) as unparalleled market leader in Levetiracetam market.
- Achieved market Leadership with Brand CITIVAS (Citicoline).
- Touched the milestone of BDT 150 Cr. with ROSUVA (Rosuvastatin) in Lipid modifier portfolio.
- Prepared a doctor pool of 50 doctors as 'My doctor'.
- Generated multiple ideas about 'Digital Marketing' & implemented successfully.
- Conducted clinical trial on Anti-coagulant brand FONIDEL (Fondaparinux) & Anti-epileptic brand Peranel (Perampanel).
- Uplifted position of Anti-Depressant, Anti-Parkinsonism & Muscle Relaxant portfolio.
- Ensured steady product expansion across the portfolio.
- Resolved issues that arose during group stays, acting swiftly to maintain high levels of customer satisfaction.
- Maintained up-to-date knowledge of industry trends to offer innovative solutions for business need.
- Led cross-functional teams, fostering collaboration between departments, to meet tight deadlines and objectives.
- Organized corporate events, conferences and special events.
Senior Product Executive (Grade M-13)
Marketing Division, Square Pharmaceuticals Ltd.
01.2019 - 12.2021
- Was responsible for looking of Anti-Epileptic, Muscle Relaxant & Anti-Psychotic portfolio.
- Created and implemented strategies for successful product launches.
- Coordinated group activities.
- Prepared market feasibility reports and product briefs.
- Forecast demand for Raw Materials, Packaging Materials and the product itself.
- Developed concept for promotional and packaging materials
- Coordinate all promotional efforts related to assigned products e.g Promotional materials, gifts etc.
- Met with healthcare providers and Chemists.
- Develop Product Manual, Training Manual, Product Marketing Guideline etc.
- Conduct training in refreshers course and MPO training
- Monitor stock, target and sales of assigned products
- Implement pricing strategies for products.
- Plan and analyze promotional budget.
- Attend clinical meetings and conferences and monthly pre-conference
- Publication of 'Neurotale' a CNS newsletter containing updated information on Neurological disorder & management
- Advanced position of NEUROLIN (Pregabalin) from 5th to 3rd.
- Established IRACET (Levetiracetam) as Brand Leader.
- Advanced portfolio standing in the market, moving it from 6th place to 4th.
- Launched 05 (Five) new products, among which 02 (Two) were 1st time in Bangladesh
- Established relationships with 20 Key Opinion Leader doctors.
Product Executive (Grade M-14)
Square Pharmaceuticals Ltd.
01.2016 - 12.2018
- Was responsible for looking of Anti-Epileptic, Muscle Relaxant & Anti-Depressant portfolio.
- Launching new product
- Prepare market feasibility report, product brief, GANTT Chart, Recipe & Inclusion materials
- Forecast demand for Raw Materials, Packaging Materials and the product itself
- Develop concept for promotional and packaging materials
- Coordinate all promotional efforts related to assigned products
- E.g
- Promotional materials, gifts etc
- Visit doctors and chemists
- Develop Product Manual, Training Manual, Product Marketing Guideline etc
- Conduct training in refreshers course and MPO training
- Monitor stock, target and sales of assigned products
- Recommend & revise product price
- Prepare and review promotional budget
- Attend clinical meetings and conferences and monthly pre-conference
- Publication of 'Neurotale' a CNS newsletter containing updated information on Neurological disorder & management
- Uplifted position of Anxiolytic therapeutic class from 5th to 3rd
- Assured continuous growth of products on my current portfolio
- Launched 06 (Six) new products, among which 01 (One) were 1st time in Bangladesh
Product Executive (Grade M-15)
Square Pharmaceuticals Ltd.
01.2014 - 12.2015
- Was responsible for looking of Anti-Depressant, Muscle Relaxant & Anti-emetic portfolio.
- Launching new product.
- Prepare market feasibility report, product brief, GANTT Chart, Recipe & Inclusion materials.
- Forecast demand for Raw Materials, Packaging Materials and the product itself.
- Conceptualized promotional and packaging materials.
- Coordinate all promotional efforts related to assigned products. e.g. promotional materials, gifts etc.
- Visit doctors and chemists.
- Develop Product Manual, Training Manual, Product Marketing Guideline etc.
- Conduct training in refreshers course and MPO training.
- Monitor stock, target and sales of assigned products.
- Recommend & revise product price.
- Prepare and review promotional budget.
- Attend clinical meetings and conferences and monthly pre-conference.
- Publication of “Neurotale” a CNS newsletter containing updated information on Neurological disorder & management.
Product Executive
Beacon Pharmaceuticals PLC
06.2012 - 01.2014
- Launching new products
- Preparing recipes
- Production forecast
- Development & implementing promotional strategies
- Preparing Budget
- Sales analysis
- Action plan Co-ordination
- Assured continuous growth of products on my current portfolio
- Launched Esomeprazole Injection 40 mg under the Brand name Esoprex
Education
M. Pharm. -
01.2012
- Session: 2011-12
- GPA: CGPA - 3.42
B. Pharm. -
01.2011
- Session: 2007-08
- GPA: CGPA - 3.25
Higher Secondary School Certificate -
01.2007
- GPA: GPA obtained 5.00
Secondary School Certificate -
01.2005
GPA: GPA obtained 5.00
Skills
- Project coordination expertise
- Effective communication
- Public speaking confidence
- Leadership
- Relationship building
- Multitasking competency
- Business growth
- Decision making
- Team motivation
- Cross-functional coordination
Languages
English
Advanced
C1
Bengali
Proficient
C2
Training
- Attended 08 training sessions on "Strategy formulation & execution" in 2024
- Attended 02 training sessions on "Advanced Leadership strategies" in 2023
- Attended 02 training sessions on "Training for Trainers" in 2023
- Attended 04 Training sessions on "Brand differentiation & positioning" in 2022
- Completed special Marketing training & obtained certificate from Indian Institute of management, Kolkata in 2019
- Completed Training on IMS from Kualalmpur, Malaysia in 2016
Additional Information
- Worked as Event Manager at Samson H Chowdhury Memorial Conference in 2017 & 2019.
- Former Publication Secretary of ‘Bangladesh Pharmacy Students Association’ (BPSA), JU in the year 2009-10.
- Former General Secretary of ‘Bangladesh Pharmacy Students Association’ (BPSA), JU in the year 2010-11.
- Performed as Convener of SAARC study tour-2011, Department of Pharmacy, J.U.
References
- Prof. Dr. Abdur Rahim, Department of Medicine, BSMMU, Shahbag, Dhaka
- Prof. Dr. Abdul Quader, Deputy Director, National Institute of Opthalmology, Shyamoli, Dhaka
Research & Survey
- Thesis work on “Anti-cancer market of Bangladesh & future prospect”
- Survey report on “A Comparison on the Physicochemical properties of Edible oils (Mustard oil, Palm oil & Soybean oil)”
- Have successfully completed a research on ”Anti oxidant properties of Ethanolic extract of leaf part Hibiscus subdariffa”.
Interests
- Cricket
- Football
- Movies
Personal Information
- Father's Name: Abdur Razzaque Mian
- Mother's Name: Jibon Nessa
- Blood Group: B+(ve)
- Date of birth: 10/17/90
- Nationality: Bangladeshi by Birth
- Marital status: Single
- Religion: Islam (Sunni)
Timeline
Group Coordinator & Team Lead - Marketing Division, Square Pharmaceuticals PLC
01.2022 - 01.2025
Senior Product Executive (Grade M-13) - Marketing Division, Square Pharmaceuticals Ltd.
01.2019 - 12.2021
Product Executive (Grade M-14) - Square Pharmaceuticals Ltd.
01.2016 - 12.2018
Product Executive (Grade M-15) - Square Pharmaceuticals Ltd.
01.2014 - 12.2015
Product Executive - Beacon Pharmaceuticals PLC
06.2012 - 01.2014
Department of Pharmacy, Jahangirnagar University - B. Pharm.,
Adamjee Cant.College - Higher Secondary School Certificate,
Uttara High School - Secondary School Certificate,
Department of Pharmacy, Jahangirnagar University - M. Pharm.,
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