MD SALAUDDIN SHEIKH
Paterson,New Jersey
Summary
To leverage my 7+ years of experience in both market and social research, spanning qualitative, quantitative, and mixed-method studies, to drive impactful, insight-driven strategies for organizations. With a proven record of working with leading brands across diverse sectors, I aim to develop innovative research frameworks that integrate digital research methodologies, AI-readiness, and automated insight generation. My goal is to help organizations stay ahead of the curve by enabling faster, smarter decision-making while contributing meaningfully to both business growth and societal progress.
Overview
7
7
years of professional experience
1
1
Certification
Work History
MANAGER – Consumer Insights and Analytics
Robi Axiata Plc.
09.2024 - 04.2025
- Key Achievements:
- Spearheaded in-house 12 market research initiatives in 9 months, delivering quick and actionable insights that informed agile business decisions.
- Developed framework that successfully triangulated Brand Health Tracking, NPS, and REI data with internal performance metrics to uncover deeper strategic insights, driving data-backed decision-making every month.
- Uncovered key consumer pain points through continuous user engagement, enabling cross-functional teams (Brand, Product and Sales) to implement targeted improvements and enhance customer satisfaction.
- Led 3 UX and usability research in 9 months for the company’s digital division, contributing to the redesign and optimization of key digital products, enhancing user experience and functionality.
- Conducted comprehensive desk research every month on competitors and macroeconomic trends, producing strategic intelligence reports that helped the business anticipate market shifts and identify growth opportunities.
Sr. Lead – Qualitative and UX Research
Quantum Consumer Solutions Ltd.
05.2021 - 08.2024
- Key Achievements:
- Developed digital and UX frameworks that launched new research products and generated 4-5 new business leads every year.
- Won new business by crafting sharp proposals and building strong client partnerships. Ensured 84% winning rate from proposal writing to business conversion. Gave 113% business from Assigned Clients.
- Led 18-20 full-cycle research projects every year, delivering insights that drove strategic decisions.
- Synthesized findings into clear, actionable reports and led impactful client debriefs.
- Coached junior researchers, elevating team output and presentation quality.
- Owned all UX research for digital-first brands, driving product innovation through user insights.
Assistant Manager – Market and Social Research
Parlance Consulting Services Ltd.
08.2019 - 04.2021
- Key Achievements:
- Secured new business by crafting winning proposals and fostering strong client relationships.
- Delivered end-to-end research projects with precision, ensuring timely, high-impact outcomes.
- Designed questionnaires, discussion guides as research tools. Performed detailed content analysis to generate pattern in insights.
- Translated complex data into clear, actionable reports and led strategic client debriefs.
- Conducted both qualitative and quantitative analysis, expertly triangulating insights for deeper clarity and stronger recommendations.
Product Executive – Toiletries Brands (Savlon, Shinex and Septex)
ACI Consumer Brands
04.2018 - 07.2019
- Key Achievements:
- Launched new products to unlock growth opportunities and expand market presence.
- Planned and managed annual trade and brand marketing budgets to optimize ROI and align with business goals.
- Boosted consumer demand by designing and executing innovative, insight-led marketing campaigns.Drove execution of 360 marketing initiatives across digital, retail, and on-ground channels.
- Ensured smooth day-to-day operations and strategic alignment for assigned brands, supporting consistent business performance.
Education
MBA - Marketing
University of Dhaka
BBA - Marketing
University of Dhaka
Skills
- Development of qualitative and quantitative tools
- Formulating research design strategies
- Sample designing
- Analytical data insights
- Insight generation through reporting
- Usability Test
- Presentation design
- Excel data analysis skills
- Figma interface development
- OBS Studio
- Customer segmentation strategies
- Brand Equity
- Brand Positioning
- Brand Diagnosis
- Creative Product Evaluation
- Product Evaluation
- New Product Development
- Marketing Campaign Design
Certification
- Google UX Design
- By Google
- Verification: https://www.credly.com/badges/72692ba1-8ce0-4a7a-982a-d2aa88bd6d24?source=linked_in_profile
Timeline
MANAGER – Consumer Insights and Analytics
Robi Axiata Plc.
09.2024 - 04.2025
Sr. Lead – Qualitative and UX Research
Quantum Consumer Solutions Ltd.
05.2021 - 08.2024
Assistant Manager – Market and Social Research
Parlance Consulting Services Ltd.
08.2019 - 04.2021
Product Executive – Toiletries Brands (Savlon, Shinex and Septex)
ACI Consumer Brands
04.2018 - 07.2019
BBA - Marketing
University of Dhaka
MBA - Marketing
University of Dhaka
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