Meagan Barnard
Summary
Strategic-minded professional with a proven track record in launching successful data-driven digital marketing campaigns. Demonstrated expertise in leveraging analytics to drive targeted audience engagement and optimize campaign performance. Proven ability to develop and implement comprehensive marketing strategies aligned with business objectives. Adept at staying ahead of industry trends and utilizing innovative techniques to maximize brand visibility and drive customer acquisition.
Overview
9
9
years of professional experience
Work History
Sr. Specialist, Growth Marketing
Molina Healthcare
05.2022 - Current
- Strategize and develop multi-channel marketing campaigns to support local and national brand awareness, member growth, retention, acquisition and expansion initiatives across CA MA, D-SNP, and C-SNP health plans
- Analyze competitor spend, market trends and ongoing consumer research to ensure effective messaging and product positioning; ensuring accurate audience targeting and alignment with strategic business goals
- Manage digital and traditional marketing agency relationships to ensure successful branding and member growth campaigns; vendor management includes budget allocation, monitoring campaign tracking and analytics and overall campaign oversight
- Lead marketing reporting and analytics meetings with all plan presidents and health plan growth leaders to present campaign performance, including lead generation, cost per lead, lead conversion results and campaign optimization insights.
Director of Sales Operations and Marketing
Vivacity Tech
06.2021 - 11.2021
- Led a team of sales executives, providing mentorship, guidance, and performance feedback to optimize individual and collective sales performance
- Consistently exceeded revenue growth targets by aligning sales initiatives with business objectives, implementing targeted sales campaigns
- Collaborated with finance department to develop pricing strategies that maximized profitability without sacrificing customer satisfaction.
- Developed and executed successful business plans for market expansion, resulting in increased market share.
- Increased sales revenue by implementing effective sales strategies and optimizing operations.
- Conducted regular competitor analysis to stay ahead of market trends and maintain a competitive edge.
- Led territory realignment efforts to optimize sales coverage, improving efficiency and productivity.
- Managed cross-functional teams to streamline processes and improve communication between departments.
Sales and Marketing Manager
Vivacity Tech
08.2020 - 06.2021
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Effectively negotiated contracts with vendors, securing favorable terms while maintaining strong working relationships.
Marketing Manager
Vivacity Tech
03.2020 - 08.2020
- Initiated the adoption of the HubSpot platform and provided training to direct reports and business partners, facilitating the consolidation of three departments into one cohesive system.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products and services effectively to potential customers
General Manager
CAVU Brewery & Restaurant
09.2018 - 03.2020
- Managed budget implementations, employee reviews, training, and schedules
- Formulated policies and procedures to streamline operations and set a quality standard
- Oversaw all aspects of daily restaurant operations, including staffing, inventory management, and quality control
- Cultivated strong relationships with customers and vendors to ensure long-term success
- Monitored performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Assistant Account Executive
Inprela Communications
04.2015 - 09.2018
- Supported daily account operations by conducting research and collaborating closely with Account Executives to develop strategic plans for client campaigns and initiatives
- Demonstrated expertise in various industry tools, enabling efficient monitoring and management of client accounts.
- Collaborated closely with Account Executives to develop strategic plans for client campaigns and initiatives.
- Increased client satisfaction by promptly addressing their concerns and providing tailored solutions.
Education
Communications
UNIVERSITY OF WISCONSIN—SUPERIOR
Superior, WI01.2015
Skills
- Data Analysis
- Strategy Development
- Digital Marketing
- Analytical Thinking
- Attention to Detail
- Budget Management
MarTech Stack
- Google Ads, Bing Ads, YouTube, Programmatic, Affiliate Web, Paid Search, Meta, LinkedIn, Twitter
- HubSpot, Marketo, Salesforce
- Trello, Smartsheet, Asana
Timeline
Sr. Specialist, Growth Marketing
Molina Healthcare
05.2022 - Current
Director of Sales Operations and Marketing
Vivacity Tech
06.2021 - 11.2021
Sales and Marketing Manager
Vivacity Tech
08.2020 - 06.2021
Marketing Manager
Vivacity Tech
03.2020 - 08.2020
General Manager
CAVU Brewery & Restaurant
09.2018 - 03.2020
Assistant Account Executive
Inprela Communications
04.2015 - 09.2018
Communications
UNIVERSITY OF WISCONSIN—SUPERIOR