Meagan Dalton

January 2023 - present

• Joined ancillary team to lead planning and execution of Cloud and Industry ancillary presence at proprietary events.
• Lead over 20+ ancillaries across 3 World Tours and Connections.
• Supported and executed Dreamforce ancillary strategy, including InterContinental Meeting Center oversight and metrics, liaising with REWS and housing teams, management of ancillary communications and ongoing updates, and off campus ancillary approval process.
• Creation of pre-event planning decks and post event summaries for all stakeholders that include campaign and pipeline data.
• Work closely with Campground team, Experience Strategy, leadership and event leads on ancillary space planning and allocations.
• Budget management for both self funded groups as well as ancillary funding.
• Close collaboration with internal partners to build strong event experiences that fuel pipeline and acceleration. Project manage and be main point of contact for all groups involved, including stakeholders and agency.
• Provide onsite event support, including onsite logistics, walkthroughs with stakeholders and ensuring all ancillary spaces meet outlined goals.

April 2016 - January 2023

• Executed wide scope of corporate strategic event marketing projects across variety of paid events, including XChange (legacy Demandware Conference) , TrailblazerDX, Connections and Dreamforce.
• Managed external relationships such as agencies and vendors, and worked with cross-functional internal teams to successfully execute programs.
• Lead CEO Experience for Dreamforce 2022, which included close collaboration with both CEO offices and managing agendas, schedules and ongoing communications with CEOs attending the program (150+).
• Joined the Demand Gen team for a year when events went digital (2021) to support and execute Salesforce Live and LTC events.
• Supported event operations and logistics for first in-person TDX post Covid (2021).
• Oversaw and managed registration, creative, Demand Gen, and sponsorships for legacy XChange events, now Connections.

• Executed wide scope of roles across annual AMER and EMEA XChange conferences.
• Supported and executed our presence across our third party portfolio, including large booth spaces at National Retail Federation and Retail Innovation Conference & Expo.

• Support and execution of various event roles and logistics across proprietary and third party portfolio.
• Assisted in creation and proofing of media releases to promote the company.
• Wrote and edited blogs, social media posts, web copy and emails.