Meagan McIntosh
New Prague,MN
Summary
Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
7
7
years of professional experience
Work History
Director of Communication & Digital Engagement
Hosanna Church
05.2022 - Current
- Formed strategic partnerships and connected with potential clients to drive business development.
- Trained and guided team members to maintain high productivity and performance metrics.
- Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
- Created and managed social media campaigns to increase brand engagement.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email marketing campaigns for improved open rates, click-throughs, and conversions.
- Enhanced brand visibility by developing and executing strategic communications plans.
- Mentored junior staff members, fostering professional development and growth within the communications team.
- Improved social media presence with tailored content strategies for each platform, resulting in higher audience engagement.
- Implemented social media strategy for all channels, including YouTube, Facebook, Instagram, TikTok, & LinkedIn.
- Improved website visibility through development and implementation of SEO strategies.
Quality Systems & Marketing Manager
Resolution Medical
10.2020 - 04.2022
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Used data analytics to track lead generation campaigns and improve quality.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Increased corporate social following by 324% in a 6-month period
- Implemented corporate philanthropy strategy and executed community-wide events to support strategy and initiatives.
- Evaluated supplier performance through comprehensive assessments, maintaining high-quality vendor relationships.
- Collaborated with cross-functional teams to develop robust processes, ensuring compliance with industry standards.
- Participated in regulatory inspections to demonstrate compliance with applicable standards and regulations.
- Collaborated with audit clients and action owners to apply root cause analysis guidance and establish effective corrective action plans.
Business Analytics & Marketing Manager
Transport America
10.2016 - 04.2020
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Used data analytics to track lead generation campaigns and improve quality.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
- Streamlined processes within the marketing department for more efficient project management and resource allocation.
- Delivered compelling presentations to stakeholders, demonstrating the value of proposed marketing initiatives in driving business results.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Wrote and distributed press releases to increase brand visibility.
- Increased website traffic by 720% in 6-month period
Education
Master of Science - Strategic Communication & Digital Marketing
University of Oklahoma
Online2026
Bachelor of Science - Communication
University of Northwestern - St. Paul
Saint Paul, MN2019
Skills
- Marketing Communications
- Social Media Strategy
- Brand Messaging
- Website Maintenance
- Marketing strategy
- Web Content Management
- Strategic Planning and Alignment
- Team Recruiting and Hiring
- Strategic Marketing
- Social Media Marketing
- Campaign Development
- Analytics and SEO
Timeline
Director of Communication & Digital Engagement
Hosanna Church
05.2022 - Current
Quality Systems & Marketing Manager
Resolution Medical
10.2020 - 04.2022
Business Analytics & Marketing Manager
Transport America
10.2016 - 04.2020
Master of Science - Strategic Communication & Digital Marketing
University of Oklahoma
Bachelor of Science - Communication
University of Northwestern - St. Paul
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