Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Meagan Mobley

Meagan Mobley

Chicago,IL

Summary

Passionate and innovative Digital Marketing and Paid Media Manager with a proven track record of driving exceptional growth through strategic digital advertising. With over 5 years of experience in digital marketing and paid media management, specializing in crafting dynamic campaigns across platforms such as Meta, Pinterest, Snapchat, TikTok, and more, adeptness in thriving within dynamic, fast-paced environments is evident, underscoring a commitment to pushing the boundaries of digital marketing possibilities.

Overview

5
5
years of professional experience

Work History

MEDIA MANAGER

VICE Media Group
08.2022 - Current
  • Strategically execute and optimize all paid media and paid social initiatives across diverse platforms such as Facebook, Instagram, Pinterest, Google Display, TikTok, Twitter (X), Snapchat, and LinkedIn, ensuring efforts were closely aligned with clients' overarching business objectives and marketing strategies, contributing to annual revenue stream of approximately $20-$30 million
  • Manage and optimize budgets and client billing for all media campaigns, ensuring optimal allocation of resources and cost-efficiency
  • Oversee day-to-day management of multiple client accounts, ensuring seamless communication and timely delivery of projects, creatives, and feedback, demonstrating exceptional organizational skills and adeptness in building and maintaining client and partner relationships
  • Leverage data-driven campaign analysis to craft detailed performance reports, pinpoint key audience segments, and provide brands with invaluable insights and best practices, thereby supporting sales and successful execution of approximately 3,000 paid social media campaigns and 5,000 media campaigns annually

MARKETING MANAGER

Nationwide Marketing Group
03.2021 - 08.2022
  • Collaborated seamlessly with cross-functional teams to align campaign strategies with overarching business goals and objectives, ensuring cohesive execution and maximizing impact across all initiatives, including digital marketing campaigns for B2B and D2C, executed on Google Display, Google Search, Facebook, Instagram, and TikTok
  • Monitored and analyzed key performance metrics across various sectors, including Mattress and Bedding, Furniture, Luxury Appliances, and Home Appliances, adjusting marketing strategies to optimize campaign performance and increase ROI across diverse sectors including B2B and D2C
  • Demonstrated adept budget management skills by strategically allocating funds to high-impact initiatives aligned with overall business objectives, maximizing efficiency and effectiveness of marketing spend while ensuring optimal return on investment
  • Acted as primary point of contact for clients, facilitating clear communication and leading meetings to provide direction and ensure alignment on production and design progress, fostering strong client relationships and ensuring project success

SOCIAL MEDIA MANAGER

Germantown Day Spa
08.2020 - 08.2021
  • Proactively created, and curated all social content across Instagram and Facebook, resulting in 96% increase in brand visibility and ~64% growth in audience engagement
  • Conducted in-depth analysis of social media campaign performance metrics, extracting actionable insights to refine strategies and enhance campaign effectiveness
  • Coordinated influencer partnerships to enhance brand visibility, leveraging their influence to foster authentic connections with target audiences and drive engagement, supporting Germantown Day Spa's efforts to expand brand presence and customer engagement
  • Orchestrated customer communications strategies, ensuring consistent and compelling messaging across various channels to nurture relationships and foster engagement, focusing on customer-centricity

FIELD MARKETING & SALES SUPPORT

Red Bull
11.2018 - 03.2021
  • Engaged with consumers as brand ambassador for Red Bull at various events, creating positive and memorable experiences to enhance brand perception and consumer loyalty
  • Executed product promotions by distributing samples and merchandise, effectively increasing brand visibility and driving product awareness among target audiences
  • Leveraged in-depth product knowledge to provide accurate information and address consumer inquiries, contributing to enhanced customer satisfaction and brand reputation
  • Collaborated with sales representatives to develop tailored strategies for individual clients, optimizing account management practices and fostering strong client relationships

Education

Bachelor of Arts - Communications And Media Studies

University of Memphis
Memphis, TN
05.2020

Skills

  • Social Media Marketing: Meta, TikTok, Snapchat, Twitter (X), LinkedIn, Pinterest, YouTube
  • Paid Media Strategy
  • Campaign and Project Management
  • B2B and D2C Marketing
  • Media Trend Analysis
  • Data Analytics
  • Budget Management
  • Creative Direction
  • Content Creation
  • Asana, Mondaycom, Wrike
  • Adobe Creative Cloud
  • Microsoft Excel, Google Sheets
  • Client Management
  • Problem Solving
  • Team Leadership

Timeline

MEDIA MANAGER

VICE Media Group
08.2022 - Current

MARKETING MANAGER

Nationwide Marketing Group
03.2021 - 08.2022

SOCIAL MEDIA MANAGER

Germantown Day Spa
08.2020 - 08.2021

FIELD MARKETING & SALES SUPPORT

Red Bull
11.2018 - 03.2021

Bachelor of Arts - Communications And Media Studies

University of Memphis

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Meagan Mobley