Meagan Selinger
Minnetonka,MN
Summary
Results-driven and dynamic Ideas & Orchestration Planner with a passion for storytelling and a proven record of driving brand engagement in CPG pet industry. Excels in managing complex, end-to-end brand campaigns, from new product launches to influencer initiatives and events. A collaborative partner who combines creative vision with data-driven analysis, using consumer insights and KPIs to ensure the flawless, multi-channel execution of experiences that build brand love and drive business objectives.
Overview
6
6
years of professional experience
Work History
Planner, Ideas & Orchestration
General Mills
Minneapolis, MN
05.2025 - Current
- Spearhead the execution of innovative brand campaigns, collaborating with cross-functional teams to ensure all creative, promotional, and influencer initiatives align with brand positioning and goals across the Blue Buffalo Cat Feeding & Treating portfolio.
- Drive brand strategy by analyzing consumer and market data to inform campaign development, while managing project resources and measuring effectiveness against KPIs to ensure efficient, cost-effective execution.
- Orchestrate flawless go-to-market execution for new product launches by briefing cross-functional teams on business objectives and overseeing all channel activations, from content and influencer mailers to in-store education programs.
ISquad Project Coordinator
General Mills
Minneapolis, MN
04.2023 - 05.2025
- Harmonized end-to-end project execution for multi-day iSquad innovation sessions, managing competing priorities for cross-functional clients to drive new product development and core business growth in both virtual and in-person environments.
- Crafted all final project deliverables by translating complex ideation sessions into compelling brand and consumer narratives, owning the primary design and visual direction in PowerPoint, Canva, and Mojo to align with strategic growth initiatives.
- Engineered the digital and logistical framework for all innovation sessions by designing and managing interactive Miro boards, facilitating daily consumer interviews, and providing technical support to enhance the client user experience.
Implementation Specialist
Navitus Health Solutions
Madison, WI
01.2022 - 02.2023
- Orchestrated the technical and business setup for 25 new client implementations by translating complex RFP and contract requirements into detailed client profiles using CRM, SharePoint, and Smartsheet.
- Drove project integrity by identifying, tracking, and publishing all key decisions, risks, and action items while translating client plan documents into actionable requirements for project teams.
- Managed the full lifecycle of escalated client and project issues, from identification to resolution, by coordinating and leading regular status meetings with internal and external stakeholders.
Customer Success Manager
Jaan Health
Cincinnati, OH
06.2021 - 10.2021
- Managed a portfolio of 10 SMB healthcare accounts, driving the adoption and integration of a SaaS chronic care management (CCM) platform into specialty and primary care practices nationwide.
- Led the end-to-end client implementation process, from initial onboarding and technical setup to final user training, ensuring successful platform adoption.
- Identified patient enrollment opportunities by analyzing client data in Microsoft Excel to ensure strict adherence to Chronic Care Management (CCM) guidelines set by CMS.
Optum Healthcare Advisor
Optum
Eden Prairie, MN
09.2020 - 06.2021
- Enhanced the member experience for employees of major corporations by resolving complex benefits inquiries and providing tailored resources in a high-volume call center (25+ calls/day).
- Resolved complex medical and pharmaceutical claim issues by analyzing member histories, communicating explanation of benefits (EOBs), and advising on prior authorizations and appeals.
- Selected by leadership for the United CARES Advisor role, proactively contacting members impacted by the COVID-19 pandemic to connect them with critical Employee Assistance Program (EAP) resources.
Education
Bachelor of Science - Economics
University of Wisconsin-Madison
Madison, WI05-2020
Timeline
Planner, Ideas & Orchestration
General Mills
05.2025 - Current
ISquad Project Coordinator
General Mills
04.2023 - 05.2025
Implementation Specialist
Navitus Health Solutions
01.2022 - 02.2023
Customer Success Manager
Jaan Health
06.2021 - 10.2021
Optum Healthcare Advisor
Optum
09.2020 - 06.2021
Bachelor of Science - Economics
University of Wisconsin-Madison