Meaghan Day
North Bergen,NJ
Summary
Skilled Digital Ad Product Strategist driven to develop successful digital advertising campaigns that satisfy the business' needs and meet demanding objectives. First-rate attention to detail, excellent time management and communication with a decisive and hardworking approach. Prepared to leverage over seven years of marketing and advertising experience to take on a dynamic new role.
Overview
7
7
years of professional experience
Work History
Digital Ad Product Strategist
The Washington Post
03.2024 - Current
- Serve as technical and operational expert for video and offsite product suites, understanding the entire product lifecycle, including trafficking, building, utilizing operational systems and platforms, communicating with vendors and furthering campaign performance
- Identify inefficiencies within the product development lifecycle and execute projects with cross functional teams to implement process improvements and standardize across all internal departments
- Develop comprehensive product strategies by analyzing industry trends and developments in digital product landscape to further business growth
- Work with client support teams to troubleshoot strategy and campaigns pre and post-sale to avoid performance gaps and bolster client success
- Enhance stakeholder communication by providing in-depth analysis on product suite performance while simultaneously identifying future objectives to streamline internal processes while furthering client satisfaction
- Exceeded video product budget goal by 13% for 2024 through strategic, high impact product packaging for high-value advertisers in news, business and tech industries
Senior Campaign Manager, Programmatic & Video
The Washington Post
02.2023 - 02.2024
- Act as integral aid in strategically furthering the monetization and growth of ad revenue through both onsite video and offsite video as well as the suite of audience extension products.
- Identify patterns and trends in onsite and syndicated video inventory and proactively troubleshoot possible inventory issues and how it relates to current and future campaigns
- Act as internal team lead and facilitate manager on day to day tasks such as training new team members, spearheading conversations with 3rd party vendors and rolling out new product offers and their capabilities to sales and internal teams.
- Continue to execute, optimize and perform on tasks and skills as outlined of a Programmatic Campaign Manager and Senior Video Programmatic Campaign Manager.
Senior Programmatic Campaign Manager, Video
The Washington Post
01.2022 - 01.2023
- Launch, oversee, and directly manage on average 20+ video campaigns running on The Washington Post as well as The Washington Post's syndicated video network monthly in addition to standard WP+ programmatic campaigns
- Specialize in WP+ programmatic CTV and pre-roll media plans; delivered $7MM in gross WP+ CTV revenue in H2 of 2022
- Build and maintain strong relationships with client managers, client partners, agencies to gain a deeper understanding of clients' industry and context in order to better support campaign media plans and strategies
- Lead campaign maintenance including analyzing campaign pacing and performance and made strategic and decisive actions to adjust strategy and budgets accordingly
- Collaborate with internal teams to troubleshoot all campaign issues, including but not limited to: creative specs, tracking tags and implementation, performance and delivery
- Lead efforts in the expansion of the syndicated video network including new and innovative DMP targeting as well as growth of international inventory for global clients
Programmatic Campaign Manager
The Washington Post
04.2021 - 12.2021
- Spearheaded highly successful WP+ digital strategies for clients in multiple industries through various advertising platforms
- Assisted client partner during planning phase to determine project needs, professional requirements, and identify correct course of action to enhance client success
- Oversee programmatic campaign execution and delivery including setup, troubleshooting, and delivery
- Monitored and evaluated campaign performance weekly and made measurable optimizations through comprehensive and critical view of campaign data
- Provided weekly updates on digital marketing campaigns to client partners, discussing strategic initiatives and methods for improvement
- Provided valuable end-of-campaign insights to help inform and increase success for future campaign strategies
Direct Marketing Associate
Dow Jones
11.2019 - 04.2021
- Successfully manage 2-4 campaigns monthly for the second largest paid acquisition channel for The Wall Street Journal and Barron's Group
- Manage six to seven-figure budgets including forecasting costs, receipting and invoicing for 10-15 vendors per campaign
- Accurately create and maintain detailed expense sheets for all offline acquisition-related invoices yielding an average margin of 8% under budget while exceeding sales goals by 9% by effectively applying analyzed data to direct mail campaigns
- Save on average 4-5 business days worth of work per campaign through optimizing team strategy and streamlining campaign management processes
- Track key metrics including campaign test lifts and decreases, CAC, CPO and CPM to develop spreadsheets and to adjust future campaigns accordingly
Marketing Assistant
Conrad Direct
11.2017 - 11.2019
- Provided targeted marketing and advertising campaigns for clients
- Responsible for purchasing email placements for 4-7 clients, which included: scheduling of 15-20 monthly placements, deploying A/B tests, updating the creative based on the tests as needed, and tracking delivery results as well as the success of the placement to present to the client
- Cultivated and deepened productive client relationships to enhance collaboration and maintain responsiveness to changing strategies
- Coordinated with production vendors for direct mail campaigns for print quotes, quality control of mail pieces, tracking of the campaign as well as anything else that was requested
- Generated reports detailing campaign performance, customer engagement and engagement trends
Education
Bachelor's Degree - Double Major, Political Science And Communication
Fairfield University
Skills
- Competitive intelligence and swift decision-making
- Problem-solving aptitude and abilities
- Technical and operational troubleshooting
- Tableau, Excel proficiencies
- Inventory and yield management
- Product strategy, messaging and execution
- Team leadership
- Tradedesk, Google Ad Manager, Simplifi, experience
Timeline
Digital Ad Product Strategist
The Washington Post
03.2024 - Current
Senior Campaign Manager, Programmatic & Video
The Washington Post
02.2023 - 02.2024
Senior Programmatic Campaign Manager, Video
The Washington Post
01.2022 - 01.2023
Programmatic Campaign Manager
The Washington Post
04.2021 - 12.2021
Direct Marketing Associate
Dow Jones
11.2019 - 04.2021
Marketing Assistant
Conrad Direct
11.2017 - 11.2019
Bachelor's Degree - Double Major, Political Science And Communication
Fairfield University
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