Meaghan Dickinson
Atlanta,GA
Summary
Marketing and communications professional with 11 years of experience in managing and executing effective marketing communications programs. High throughput experience with marketing project management, content creation, internal and external communications, event management, and developing thought leadership programs.
Overview
11
11
years of professional experience
Work History
Marketing Communications Manager
LSC Print Solutions
04.2020 - Current
- Supported the successful development and execution of the business rebrand into three new multi-million-dollar brands, within a $500,000 budget
- Successfully conceptualized, executed, and managed a comprehensive marketing brand launch campaign to introduce the brands both internally and externally, implementing a mix of digital marketing – social and email campaigns, and trade and industry event sponsorships resulting in strengthened brand identity, increased market visibility (website traffic garnered up to 92% across the three brands), enhanced customer engagement (social media engagement increased by 7%), and internal alignment and adoption
- Created and executed a thought leadership program, executing 10+ webinars, positioning the company as a recognized industry expert, and driving engagement with key stakeholders
- Identified relevant topics and collaborated with subject matter experts to produce quarterly webinars, resulting in 1.7k new registrants and a 66% attendance rate
- Implemented targeted webinar campaign plans, leveraging social media, email marketing, and partnerships with industry influencers to amplify reach and impact
- Monitored and analyzed metrics to measure program effectiveness and refine strategies
- Successfully executed and managed marketing events and tradeshow sponsorships, driving brand visibility
- Identified relevant industry events and negotiated sponsorship packages within the allocated budget
- Collaborated with cross-functional teams to design impactful booth experiences, promotional materials, and coordinate event logistics
- Wrote and distributed internal communications from leadership to 4000+ employees to ensure consistent messaging throughout brand transformation and promote positive company culture
- Participated in Employee Engagement Council initiatives and campaigns to improve employee outlook through the business transformation that resulted in increased employee engagement by more than 70% per annual survey
- Led the implementation and creation of the Marketing Hub platform in HubSpot, growing our marketing contact database to 31,000 marketing contacts.
Marketing Communications Specialist
LSC Communications
04.2018 - 04.2020
- Supported the development and execution of marketing and communications initiatives for four divisions at a company valued at $ 3.1 billion
- Executed and managed marketing projects in all marketing and communications programs and initiatives, keeping within specific timelines and budgets
- Launched and promoted the LSC subscription box service offering through email campaigns and event and tradeshow sponsorships
- Launched and promoted the book division’s HarvestView, StoryFit, and IntercepTag service offerings
- Designed and executed monthly email campaigns in Mailchimp and HubSpot using analytics and data to maximize audience engagement
- Performed market research and gathered and interpreted competitive industry trends and data to improve campaign efforts, strategic decision-making, planning, and sales growth
- Managed and coordinated logistics of events/conferences/tradeshows/panels/roundtables (10+ events a year)
- Managed and mentored four summer interns
- Developed and implemented an internal sales promotional e-store for employees with $12,000+ in inventory sales.
Marketing Communications Coordinator
LSC Communications
04.2017 - 04.2018
- Supported the development and execution of marketing programs through a company spin-off and through seven acquisitions
- Created sales support materials, including presentation pitches, brochures, signage, case studies, videos, infographics, and other communications leading to $5 million+ dollars in sales deals
- Project managed the design, content, development, and maintenance of the company’s public website using internal resources and staying within a $10k budget
- Acted as a liaison between all freelance workers, including designers and copy editors, as well as vendors
- Created and implemented the company’s social media pages and blogs, producing content and maintaining the brand presence
- Managed the MarCom-related content on LSC’s internal web property to maintain employee education, engagement, and training processes.
Content Freelance Writer
Qnary
04.2017 - 12.2017
- Created and wrote high-quality content for CEO and C-Level Executive’s Twitter and Linkedin accounts
- Wrote high-level blog posts on various topics, including motivation, teamwork, etc
- Created content calendars for six executive social media posts every week.
Communications Coordinator
Halstead Property, now Brown Harris Stevens
11.2012 - 04.2017
- Provided support and administrative assistance to the Executive Director of Communications
- Supported the development of communications strategies for Halstead’s new technology services, real estate agents and their listings
- Garnered 5-10+ media placements per month in WSJ, NYT, The Real Deal, Brownstoner, Crain’s, and other national and local media outlets
- Created blog posts for Halstead.com and CTnews.com every week
- Researched, gathered, reviewed, and provided market data involving new trends and stories to pitch to reporters for media placements as well as quarterly internal reports
- Wrote 3-4 press releases, and proposals quarterly
- Created and distributed a daily morning newsletter about relevant real estate news and wrote corporate internal correspondences from leadership to 1300 employees.
Education
Bachelor of Science - Communication Arts, Mass Communications, Psychology
St. John’s University
Queens, NY05.2012
Front End Web Development Certificate - Web Development
New York Code + Design Academy
New York, NY09.2018
Hubspot Marketing Software
Hubspot Academy
04.2021
Hubspot Email Marketing
Hubspot Academy
04.2021
Skills
Brand Management
Project Management
Content Creation
Internal Communications
Crisis Communications
Event and Tradeshow Marketing
Budget Management
Writing & Editing Copy
Research Analysis and Reporting
Sales Support
Volunteer
St John's University
New York, NY & Atlanta, GA
Sept 2008 - Present
Halstead Helping Hands
New York, NY
Nov 2012 - April 2017
PAWS NY
New York, NY
Feb 2019- August 2019
Timeline
Marketing Communications Manager
LSC Print Solutions
04.2020 - Current
Marketing Communications Specialist
LSC Communications
04.2018 - 04.2020
Marketing Communications Coordinator
LSC Communications
04.2017 - 04.2018
Content Freelance Writer
Qnary
04.2017 - 12.2017
Communications Coordinator
Halstead Property, now Brown Harris Stevens
11.2012 - 04.2017
Bachelor of Science - Communication Arts, Mass Communications, Psychology
St. John’s University
Front End Web Development Certificate - Web Development
New York Code + Design Academy
Hubspot Marketing Software
Hubspot Academy
Hubspot Email Marketing
Hubspot Academy
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