Summary
Overview
Work History
Education
Skills
Timeline
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Meaghan Everett

Hudson,NH

Summary

Results-driven sales and marketing professional with 10+ years of experience in leadership roles. Consistently drives revenue growth and cultivates strong client relationships. Demonstrated success in developing and executing strategic sales and marketing plans, managing teams, and leveraging data analysis for informed business decisions. Highly skilled in hospitality management, sales analysis, and marketing, with a solid foundation in customer service and leadership. Proven expertise in overseeing regional operations, ensuring seamless processes, and fostering a collaborative environment. Recognized for reliability, adaptability, and strategic problem-solving abilities that contribute to organizational success.

Overview

9
9
years of professional experience

Work History

Assistant Regional Manager - Northeast & Mountain

Higher Ground Education
07.2023 - Current
  • Work with a small team of regional specialists, and manage the school leaders at each individual school, in order to meet the high programmatic standards of the organization and achieve holistic success at each school
  • Analyze data to adjust campus operations in a way that will ensure profitability of the (15) campuses in the Northeast and Mountain Regions
  • Develop and maintain systems to ensure CRM data and billing accuracy throughout the Northeast and Mountain Regions
  • Support Northeast and Mountain campuses when facing challenging school situations, navigating difficult parent interactions, and a range of other needs that campuses face in early childhood education
  • Assess individual employee performance regularly, providing constructive feedback on areas requiring improvement.
  • Define clear targets and objectives and communicated to other team members.
  • Supervise day-to-day campus operations to meet performance, quality and service expectations.
  • Maintain positive parent and staff relations by addressing problems head-on and implementing successful corrective actions.

Partnerships & Engagement Manager

The People Piece
01.2022 - 07.2023
  • Supported and maintained current client partnerships by serving as the main point of contact and ensuring that all client needs are properly met by continuously checking in with clients and offering extensive solutions
  • Grew the pipeline by identifying and researching prospective clients and engaging those clients in sales calls that result in signed consulting services agreements
  • Created and executed marketing campaigns to increase awareness of The People Piece and the comprehensive solutions that it offers to address an abundance of organizational development needs of current and future clients
  • Collaborated with sales, delivery and service teams to manage seamless client experiences
  • Delivered impactful presentations showcasing project results, earning recognition from senior management for excellent communication skills
  • Managed complex engagements involving multiple teams and large budgets, consistently meeting or exceeding expectations
  • Met with clients to understand needs and develop proactive solutions
  • Conducted market research to identify new opportunities and target markets
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors

Graduate Assistant

Bay Path University
10.2021 - 06.2023
  • Supported the administrative needs of the EdD in Educational Leadership program
  • Assisted professors in the development of course materials for improved student engagement and understanding
  • Built and maintained professional relationships with students and faculty members
  • Supported academic events by planning and executing logistics, enhancing department's community presence
  • Updated departmental websites and social media accounts with relevant, engaging content
  • Organized events and workshops for promoting learning outside the classroom, fostering a sense of community among students

Area Director of Sales

Island Hospitality Management
11.2020 - 05.2021
  • Developed sales and marketing plans and initiatives based on the hotels' positions within respective competitive markets
  • Nurtured existing relationships with top accounts while also identifying target accounts for each hotel to secure business opportunities that would ensure hotels' achievement of annual budgets (combined total of $20M)
  • Collected, compiled and distributed hotel data as it pertained to occupancy and revenue for each hotel in daily, weekly, and monthly reports
  • Boosted sales revenue by implementing strategic plans and targeting high-potential accounts.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Identified gaps in the market by conducting comprehensive research on competitors'' offerings which influenced product development decisions positively impacting overall revenues
  • Managed accounts to retain existing relationships and grow share of business
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
  • Prepared sales presentations for clients showing success and credibility of hotels' products and services
  • Achieved regional sales targets through effective territory management and relationship building with key clients

Dual Director of Sales

Island Hospitality Management
09.2019 - 11.2020
  • Developed and implemented sales efforts to drive positive year-over-year growth for hotels in both occupancy, average daily rate (ADR) and revenue per available room (RevPAR)
  • Managed a diverse portfolio of accounts, consistently exceeding sales targets by maintaining an organized approach to account management
  • Optimized internal processes for more efficient coordination between departments such as operations, finance, housekeeping, and human resources
  • Developed strong client relationships through effective communication and negotiation tactics, resulting in increased revenue
  • Achieved sales goals and service targets by cultivating and securing new customer relationships
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team

Director of Sales

Island Hospitality Management
04.2019 - 09.2019
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
  • Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level
  • Streamlined sales processes by identifying inefficiencies, implementing new tools, and providing training to the team
  • Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms
  • Maximized profitability with effective pricing structures, aligning offerings with market demand while maintaining competitive positioning
  • Managed complex negotiations with key accounts resulting in long-term contracts that bolstered annual revenue figures significantly

Director of Sales

Residence Inn
07.2017 - 04.2019
  • Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
  • Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams
  • Established pricing strategies to maintain competitive pricing and maximize profits
  • Organized promotional events and interacted with community to increase sales volume
  • Compiled and analyzed data to determine approaches to improve sales and performance
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement

Director of Sales

Island Hospitality/Hyatt Place Boston
04.2016 - 03.2017
  • Achieved regional sales targets through effective territory management and relationship building with key clients
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level
  • Negotiated favorable contract terms with corporate clients, optimizing profit margins while maintaining product and service quality standards
  • Connected with prospects through trade shows, cold calling and local-area networking
  • Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team
  • Managed team of sales representatives, providing guidance, coaching and support

Sales Manager

Island Hospitality Management
07.2015 - 04.2016
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning
  • Developed, detailed, and implemented a catering program for a hotel with only 1,500 square feet of meeting space - collected $54,000 in revenue within first six months of implementation
  • Handled customer relations issues, enabling quick resolution, and client satisfaction
  • Built long-lasting client relationships through excellent customer service and consistent followups
  • Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies
  • Implemented systems and procedures to increase sales
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs

Education

Doctor of Education - Higher Education Leadership & Organizational Studies

Bay Path College
Longmeadow, MA
05.2023

Master of Science - Clinical Mental Health Counseling

Bay Path University
Concord, MA
10.2018

Bachelor's Degree - Psychology

Endicott College
Beverly, MA
05.2016

Skills

  • Budget Administration
  • Strategic Planning
  • Pricing strategy
  • Partnership Development
  • Sales Presentations
  • Sales Coaching
  • Key Account Management
  • Data-driven decision-making
  • Sales Pipeline Management
  • Teamwork and Collaboration
  • Excellent Communication
  • Relationship Building

Timeline

Assistant Regional Manager - Northeast & Mountain

Higher Ground Education
07.2023 - Current

Partnerships & Engagement Manager

The People Piece
01.2022 - 07.2023

Graduate Assistant

Bay Path University
10.2021 - 06.2023

Area Director of Sales

Island Hospitality Management
11.2020 - 05.2021

Dual Director of Sales

Island Hospitality Management
09.2019 - 11.2020

Director of Sales

Island Hospitality Management
04.2019 - 09.2019

Director of Sales

Residence Inn
07.2017 - 04.2019

Director of Sales

Island Hospitality/Hyatt Place Boston
04.2016 - 03.2017

Sales Manager

Island Hospitality Management
07.2015 - 04.2016

Master of Science - Clinical Mental Health Counseling

Bay Path University

Doctor of Education - Higher Education Leadership & Organizational Studies

Bay Path College

Bachelor's Degree - Psychology

Endicott College

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Meaghan Everett