Meaghan Paff
Hingham,MA
Summary
Accomplished Marketing Executive with demonstrated success leading global teams within agency, entrepreneurial, and large corporate environments. Strong strategic thinker who can translate strategy to actionable Marketing tactics that drive commercial results. Strong communicator with natural leadership ability and a love for mentoring talent. A change agent who has successfully transformed go-to-market strategy across large organizations and overhauled team structures to align with growth. Have worked directly under CEO's, CMO's and CRO's.
Overview
17
17
years of professional experience
Work History
Director, Head of Marketing
Fastmarkets
Boston, MA
03.2022 - Current
- Hired as Director, Demand Generation to rebuild the Demand Generation team, promoted to Head of Marketing in under a year
- Restructured Global (London and Boston-based) Marketing team of 24 to align with Commercial growth targets under new PE ownership
- Established new functions and relevant KPI's for Web Management, Product Marketing, PR, Brand, Social Media, Paid Advertising, Partnerships, Sponsorships, Account Based Marketing, and Digital Content Production
- Implemented new campaign processes, structure, and frameworks; drove 60% increase in lead flow and 30% lift in quality reflected by MQL to Opportunity conversion
- Overhauled Lead Process and MarTech stack for better visibility and reporting
- Launched Sponsorship program and process at industry events; initial results yielding 200%+ positive ROI
Vice President, Head of Marketing
LogicManager
Boston, MA
03.2020 - 03.2022
- Built a high-performance marketing team within a full inbound sales model, increased high-intent lead flow by 300% in the first year, and exceeded stretch revenue growth targets
- Overhauled website layout, content, hosting platform, and information architecture to improve UX and SEO
- Implemented entire marketing technology stack including Marketing Automation, CRM, eCommerce platform, Chatbot, data enrichment and sales enablement tools, and digital event delivery
- Ramped advertising program through PPC and partnership channels; scaled paid lead flow and reduced cost per lead by 80%
- Led all Analyst Relations and secured leadership and challenger status inclusion in 15 analyst reports in 2021 versus 3 in 2020
- Launched a new Solution-oriented GTM strategy and process, shifting from a single platform to 120+ Solution Areas to expand consideration
Director, Solutions & Demand Generation
Forrester
Cambridge, MA
05.2018 - 03.2020
- Led change to Forrester's GTM; delivered 14% growth rate in 6 priority industries, increased leads 30% over year and contributions to bookings by 47%
- Led global team of Solution Marketers and Demand Generation managers, set campaign strategy and designed journeys for 8 campaign tracks monthly
- Rebuilt Demand Generation team; developing new skills and mindset that drove immediate 30% increase in lead flow
- Redesigned Sales Enablement & Marketing coordination process; launched Sales collateral governance and Value Stories programs
Vice President, Relationship Marketing
State Street Global Advisors
Boston, MA
01.2013 - 05.2018
- Built global demand generation and relationship marketing program for 6 product areas and 10 audiences; drove a 3x increase in productive engagement
- Set strategy for full-funnel, multi-channel engagement marketing programs and oversaw execution and measurement
- Launched a highly successful predictive analytics product marketing program, increased meaningful engagement by 3x
- Built lead scoring and nurturing, improved SAL conversion rates by 5x
- Designed integrated campaign attribution ROI framework for Executive SteerCo
- Business lead on global, multi-business line implementation of Marketing Automation platform and CRM.
- Led a global team of 12 and managed 4 agency partners
Management Supervisor, Digital
MMB
Boston, MA
05.2013 - 11.2013
- Established strategy for Subway Restaurants Direct Marketing and Loyalty Rewards programs
- Built Subways audience personas and marketing messaging based on segment
- Oversaw all digital advertising partnership programs with Subways partners
- Left after 6 months to work for a former client
Account Director, Consulting
EMI Strategic Marketing
Boston, MA
06.2007 - 05.2013
- Led and grew EMI's largest account, managed a team of 20 junior consultants and interfaced with client executives around building relationship marketing programs and other strategic initiatives
- Engineered and evolved award winning full-funnel relationship marketing program for large asset manager
- Spearheaded re-brand for a non-profit client, including development of a new visual identity and value proposition
- Conducted industry & competitive analysis for large payments client, implemented new Loyalty program structure
- Led numerous consulting initiatives such as NPS, contact scoring, persona development and research programs
- Presented regularly to executive level clients and at industry conferences as a subject matter expert.
Education
MBA -
Babson College
Wellesley, MA05-2007
Bachelor of Science - Organizational Communications
Northeastern University
Boston, MA05-2001
Skills
- People Leadership
- Strategic Planning
- Change Management
- Budget Optimization & Management
- Business Development
- Marketing Technology Selection
- Go-To-Market Strategy Development
- ROI and Data Analysis
- Global Marketing
- Campaign Planning & Execution
- Product Lifecycle Management
- Competitive Analysis
- Cross-Functional Team Leadership
- Operational Effectiveness
- Strategic Marketing
- Training and Mentoring
Hobbies and Interests
- Skiing
- Camping
- Yoga
- Travel
- Cooking
Timeline
Director, Head of Marketing
Fastmarkets
03.2022 - Current
Vice President, Head of Marketing
LogicManager
03.2020 - 03.2022
Director, Solutions & Demand Generation
Forrester
05.2018 - 03.2020
Management Supervisor, Digital
MMB
05.2013 - 11.2013
Vice President, Relationship Marketing
State Street Global Advisors
01.2013 - 05.2018
Account Director, Consulting
EMI Strategic Marketing
06.2007 - 05.2013
MBA -
Babson College
Bachelor of Science - Organizational Communications
Northeastern University
Similar Profiles
Asparuh EmilovAsparuh Emilov
Data/Index Analyst at FastmarketsData/Index Analyst at Fastmarkets
SATADRU MISHRASATADRU MISHRA
Global Account Manager at FASTMARKETS GLOBALGlobal Account Manager at FASTMARKETS GLOBAL
BYEONGDO KIMBYEONGDO KIM
Senior Strategic Account Manager at Fastmarkets GlobalSenior Strategic Account Manager at Fastmarkets Global