Meenakshi Mediratta

Strategic Sales partner (for Tech, Media & Teleco vertical in the UK and Consumer Tech vertical in Netherlands) to drive revenue and product adoption targets for Google across the customers in UK (TMT vertical) & Netherlands (Retail & Travel verticals). I lead a team of product specialists and work closely with Sales leaders to build business focused plans to achieve growth across Search, Video & Platforms (SA360 & DV360). This involves creating strategic pitches and compelling narratives and taking those back to customers with the team.

The role also requires:

• Manage and motivate teams through clear communication on company/org vision and objectives.
• To create and executed business plan to achieve required results, upwards of xx million per quarter.
• Work with sales leaders, customers and vendors positively with particular attention to problem solving.

Digital Media Consultant, where I worked closely with the Digital leadership team and helped create digital pitches for some big businesses. In this short period I worked across multiple brands for ITC company (Fabelle, Funfeast, BeNatural etc) & for L'Oreal global pitch.

Work included thinking through the brand's journey within the digital landscape. This included auditing brand assets, understanding their content strategy through all channels and then building and proposing plans across digital platforms to lead to better consumer interactions & performance objectives aligning to marketing goals.

Key Responsibilities included : Understanding the business target numbers and aligning that with the given marketing budget. Which required me to do the following

• Running a comprehensive pitch process to onboard all the agencies i.e Creative agency, Media agency and PR agency.
• Working with the PR agency to chalk out the launch plan while also creating prelaunch buzz.
• Working with the communication agency to create a theme campaign for ALT and also working on show based
  communication plans which will be used across mediums.
• Working on a annual media plan keeping the business targets in mind. The organic growth through WOM to bridge the gap of paid media efforts and the targeted number.

Multiple positions held - Media Planner > Digital Media Manager > Digital Media (Snr) Director

Worked across Delhi & Mumbai regions

(May 2008 - Jan2011 in Gurgaon)

(Feb 2011 - July 2015 in Mumbai)

Key responsibilities Managed the digital media mandate for the some of the key clients across Mindshare Mumbai & Delhi, which entails working across diverse categories like Telecom, Financial services, Consumer Durables & FMCG. Leading a team of planners across various digital media disciplines to deliver best in class digital solutions for the assigned clients.

• Managed to grow the Idea Digital portfolio 4x in the last 4 years, in the process initiating flagship sponsorships and content tie-ups for Idea with YouTube, Cricinfo and other key initiatives
• Delivering business ROI through ‘Always On' performance marketing campaigns for Idea.
• Launched the successful FIFA campaign for Castrol aimed at engaging with football fans across India through a range of activities across social, web & mobile.
• Helped launch the ABM MyUniverse portal, and achieved its marketing objectives through digital media alone without any offline media support.
• Managed the digital media portfolio for the entire Pepsico Group including Frito Lay Foods and beverages
• Helped brands like Kurkure, Mirinda, Gatorade & Tropicana foray into digital through unique & innovative properties, created campaigns and helped spends grow 5 times in 2 years

Key Responsibilities

Digital Media planning for key clients Hewlett Packard, 7up, IILM, ING Vysya

Key Responsibilities - Worked as a media manager on the lifestyle vertical at Mindshare for Lufthansa, Swatch Group India & American Express.

• Worked on Lufthansa business in accordance to the global templates, growing brand spends 3 times over.
• Launched a “Premium Lifestyle Platinum card” for American Express Bank with 360 degree media approach
• Handled the media portfolio of the Swatch Group in India. This included handling the media budgets for
  Breguet, Omega, Rado, Longines and Tissot.

Key Responsibilities :

• Worked on the culinary portfolio of Nestle India Ltd. Handling planning for their flagship brand Maggi
• Worked on annual plans for Nescafe and Nestle chocolates for the year 2005.
• Launched a social campaign on Osteoporosis with WHO.