Meera Norton
Houston,TX
Summary
Results-oriented Senior Marketing Manager with over 8 years of experience leading successful omnichannel marketing campaigns. Expertise in demand generation, event and webinar management, digital marketing, content development, and process optimization. Known for combining technical and commercial acumen with strong interpersonal skills to build robust stakeholder relationships. Proven ability to communicate effectively at all levels and excel in dynamic, fast-paced environments.
Overview
6
6
years of professional experience
Work History
Senior Demand Generation Marketing Manager
SOCi
02.2023 - Current
- Amplified sales performance by creating engaging promotional materials and targeted advertising strategies
- Boosted brand awareness and lead generation, managing both internal and external marketing campaigns, achieving 145% increase in lead generation.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Managed junior team members, providing guidance to foster professional growth and develop omnichannel marketing campaigns
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Led cross-functional teams in managing projects, coordinating product go-to-market (GTM) strategies, and executing marketing campaigns to meet business objectives.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Identified and evaluated new technologies to improve and optimize marketing team efforts.
Marketing Campaign Manager
SOCi
08.2022 - 02.2023
- Implemented rigorous analytics tracking to monitor campaign effectiveness and inform future strategy decisions, leading to continued growth in key performance metrics.
- Increased conversion rates, utilizing data-driven insights to improve campaign messaging and targeting.
- Collaborated with sales team to align marketing efforts with revenue goals, driving higher-quality leads to sales funnel.
- Coordinated product launches with comprehensive go-to-market plans, ensuring successful introduction into target markets.
- Streamlined reporting processes for better tracking of campaign performance, leading to more informed decision making.
- Exceeded net new engagement goals by 122%
- Surpassed ABM engagement rate goals by 196% and opportunity goal by 223%
- Exceeded marketing assisted ARR goals by 172%
Marketing Solutions Manager
Entegris
09.2020 - 08.2022
- Boost brand awareness and generate leads with integrated marketing campaign strategy - email, social, paid ads, 3rd party partnerships, webinars, and events
- Create marketing strategy aligned with product and commercial goals, primarily focused on lead generation
- Increased lead generation by 17% YoY 2020 - 2021 and doubled YoY in Q1 2022
- Spearheading process implementation project of HubSpot lead and opportunity CRM management
- Responsible for developing event marketing plans and managing strategic direction, promotion, creative, production, contracts, execution, signage, sponsorships, reporting, and social media
- Process financial transactions with vendors for events, sponsorships, and digital marketing services
- Collaborate closely with stakeholders and marketing team to develop promotional and educational marketing assets
- Manage marketing budget to support business goals and track ROI
- Generate reports detailing campaign performance and engagement
Marketing Performance Specialist
Wood Mackenzie
03.2018 - 09.2020
- Multichannel marketing campaign management and optimization focused on lead generation, increasing YoY leads by 25%
- Assessed marketing campaign performance in relation to business goals and made recommendations for continuous improvement
- Work closely with internal stakeholders and marketing team to drive business revenue goals
- Increased email open rates by 21% with strategic email nurture drip campaigns
- Led project on webinar process improvement, increasing webinar conversion by 15-20%
- Created marketing plan for large-scale events, assembling creative and innovative event attractions based on internal capabilities
Education
Bachelor of Arts - Advertising, Marketing and Psychology
University of Houston
Houston, TX05.2017
Skills
- Adobe Creative Suite - Photoshop, InDesign, Lightroom and Premiere
- HTML
- Multi-channel marketing campaigns & strategies
- Conversion Rate Optimization
- Product marketing
- Content management
- Analytics and SEO
- Marketing automation
- Digital marketing
- Marketing process optimization
- Email marketing
- Database management
- Budgeting and allocation
Timeline
Senior Demand Generation Marketing Manager
SOCi
02.2023 - Current
Marketing Campaign Manager
SOCi
08.2022 - 02.2023
Marketing Solutions Manager
Entegris
09.2020 - 08.2022
Marketing Performance Specialist
Wood Mackenzie
03.2018 - 09.2020
Bachelor of Arts - Advertising, Marketing and Psychology
University of Houston
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