Content marketing professional prepared for impactful contributions. Proven history of driving engagement through compelling content and strategic planning. Reliable team collaborator with focus on achieving results, adaptable to evolving project needs. Skilled in SEO, analytics, and creative writing.
Hi, I’m
Janet Lepe
Dallas,TX
Summary
Overview
10
years of professional experience
Work History
Equivity
SEO and Content Marketing Specialist
09.2023 - Current
Job overview
- Spearheading SEO strategies, including on/off-page optimization, backlinking, and authority link building to boost website authority and visibility.
- Managing and optimizing Google Business Profiles (GMB) to drive lead generation and improve local search rankings.
- Developing high-quality, SEO-optimized content for blogs, landing pages, and social media platforms that showcased thought leadership in the industry.
- Creating visually appealing graphic designs for digital platforms and implementing content strategies across multiple channels.
Emcorsoft
Chief Marketing Officer
02.2018 - 08.2023
Job overview
- Directed strategic changes in marketing that resulted in substantial growth for Emcorsoft over five years.
- Increased organic lead conversions by 75%
- Achieved remarkable 1700% growth in organic website traffic in 2022
- I led a multidisciplinary team to improve marketing efforts through ongoing data analysis and process automation.
- Oversaw the day-to-day operations of the marketing department including budgeting, staffing, training, and performance management.
- Compiled data-driven insights on conversion rates and acquisition costs.
- Trained and mentored staff members to maximize productivity.
Freelance
Graphic Designer
01.2017 - 02.2018
Job overview
- Led social media initiatives achieving up to 225% follower growth
- Enhanced overall brand perception by developing strong, unique visual identities
- Leveraged proficiency in Adobe InDesign, Photoshop and Illustrator to design email blasts, catalogs, posters and other promotional materials.
- Crafted organic social media plan for Rescue Fenix, achieving +1M views in a viral campaign
- Generated website designs that are visually appealing yet user-friendly across multiple browsers and devices.
Geodis Logistics
Customer Service R.
06.2015 - 01.2017
Job overview
- Tracked orders and notified customers of status or potential delays.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Managed loading, unloading, movement, and sorting of supplies to keep deliveries on schedule.
Education
Sonora Institute of Technology
Certificate Program in from Digital Marketing, Social Networks, and Web Measurement
University Overview
Sonora Institute of Technology
Bachelor's Degree from Graphic Design
University Overview
- Honoree for outstanding Graphic Designer major
- 3.7 GPA
Skills
- Multi-Task Management
- Web performance optimization
- CRM and customer relationship building
- SEO proficiency
- Data-driven decision-making
- Content strategy development
- Team Development
- Project Management
Certificates
Certificates
Content Marketing Certified - HubSpot Academy.
Inbound Marketing Certified - HubSpot Academy.
Email Marketing Certified - HubSpot Academy.
Leadership and Team Management Certified - HubSpot Academy.
Search Engine Optimization Certified - HubSpot Academy.
Languages
Spanish / English
Software
Adobe suite
Wordpress
Google Ads
Semrush
Google Analytics
Search Console
Figma
Hubspot
Timeline
SEO and Content Marketing Specialist
Equivity
09.2023 - Current
Chief Marketing Officer
Emcorsoft
02.2018 - 08.2023
Graphic Designer
Freelance
01.2017 - 02.2018
Customer Service R.
Geodis Logistics
06.2015 - 01.2017
Sonora Institute of Technology
Certificate Program in from Digital Marketing, Social Networks, and Web Measurement
Sonora Institute of Technology
Bachelor's Degree from Graphic Design
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