Norman Falls
Marketing And Communications
Charlotte,NC
Summary
Marketing leader with proven history of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. Skilled in motivating teams to conceptualize and develop high-performing campaigns. Develop and optimize marketing campaigns to strengthen promotional strategies. Well-versed in overseeing marketing collateral creation over 7 year career in field. Highly organized and conscientious Marketing Coordinator with excellent communication and leadership skills.
Overview
12
12
years of professional experience
Work History
Marketing and Communications Manager
Faith Chapel Church
Birmingham, AL
08.2021 - Current
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Boosted engagement ratings by 89% through targeted social media marketing campaign.
- Devised content strategy to effectively engage target audiences.
- Improved website visibility through development and implementation of SEO strategies.
Freelance Photographer
Life As Norm Photography
Charlotte, NC
01.2016 - Current
- Photographed high-quality images for various print and digital projects.
- Consulted with clients to discuss commission ideas and style preferences to create mutually agreeable project parameters.
- Scheduled and booked locations for photo shoots, working collaboratively with clients and contacts.
- Planned and prepared for on-location and studio shoots.
- Adjusted and controlled video equipment, composing, and framing shots.
- Used Adobe to edit footage into correct order and add effects.
- Conserved footage archive by organizing, labeling, and tagging with metadata.
- Set up for shots according to production schedules, weather, and lighting conditions and available equipment.
- Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production.
Marketing Coordinator
Scarlett Real Estate
Charlotte, NC
11.2020 - 07.2021
- Tracked and reported on marketing campaign responses.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Organized logistics for marketing and proposal strategy meetings.
- Researched, monitored and analyzed market trends, customer insights and competitors to avail of resources and exercise strategic decisions.
- Planned and executed internal and external marketing events.
- Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.
Marketing Manager
Bottomline Property Management
Charlotte, NC
08.2018 - 05.2020
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Edited and sourced images and videos using Adobe Photoshop and Premiere Pro.
- Wrote engaging and successful marketing, advertising, and website copy.
- Managed campaigns for various clients that consistently exceeded sales goals via Mailchimp.
- Produced original video content by working collaboratively with producers, designers, and art specialists to facilitate multimedia production.
Marketing and Media Coordinator Contract
Lenox Development
Charlotte, NC
09.2017 - 07.2018
- Tracked and reported on marketing campaign responses.
- Answered general marketing department inquiries by email, phone, and mail.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Collected information about kinds of audiences targeted by different media and approximate size each group.
- Discussed marketing goals with clients to identify needs and articulate details to marketing team.
- Developed advertising strategies and converted ideas into concrete tasks and delegating tasks to appropriate individuals and departments.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Bought advertising space in newspapers and magazines.
Education
No Degree - Communications
Western Carolina University
Cullowhee, NCSkills
Marketing and advertising
Strategic planning
Campaign management
Creative writing
Copywriting
Social Media Management
Online marketing strategies
Content editing
SEO best practices
Marketing collateral
Web development projects
Video File Editing
Website optimization
Project Management
Responsive design
Website graphics
PC and Mac platforms
Visual design
Branding strategies
Strategic event planning
Client promotions
Scheduling
Trade shows and events
Communications management
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Timeline
Marketing and Communications Manager
Faith Chapel Church
08.2021 - Current
Marketing Coordinator
Scarlett Real Estate
11.2020 - 07.2021
Marketing Manager
Bottomline Property Management
08.2018 - 05.2020
Marketing and Media Coordinator Contract
Lenox Development
09.2017 - 07.2018
Freelance Photographer
Life As Norm Photography
01.2016 - Current
No Degree - Communications
Western Carolina University