Meg Davis
Mt. Pleasant,South Carolina
Overview
6
6
years of professional experience
Work History
External Communications Specialist
Wyndham Hotels & Resorts
01.2023 - Current
- Support day-to-day functions of Global Brand and Corporate Communications teams
- Support the development and execution of PR brand campaigns
- Support media research, pitching, media measurement, media relations, and crisis communications
- Craft copy for landing pages, press releases, and campaigns
- Manage satellite media tours, including messaging and assets
- Manage content and publication of weekly internal newsletter
- Partner with Internal Communications on ad-hoc projects, including employee surveys and drafting content for newsletters
- Manage logistics and creative direction for executive photoshoots.
B2B Marketing Coordinator
Pearson
06.2022 - 01.2023
- Planned, developed, and coordinated all B2B marketing communication materials and lead generation campaigns
- Wrote compelling, engaging copy for brochures, websites, promotional emails, and other marketing materials
- Established and maintained editorial content calendar
- Worked with cross-functional teams and key stakeholders to support all B2B marketing and communication initiatives.
- Coordination participation in industry conferences.
Corporate Communications Coordinator
Life Cycle Engineering
07.2018 - 06.2022
- Managed social media accounts on LinkedIn, Twitter, Meta, and YouTube; Grew LinkedIn followers from 5k to 10k+
- Managed paid social media campaigns and Google AdWords
- Managed editorial calendar and developed interactive content for website, social platforms, and internal channels
- Developed, wrote, edited, and published content, including press releases, case studies, success stories, social media posts, video scripts, and articles
- Planned engaging content, wrote articles, and coordinated print and digital publication of internal company newsletter
- Launched and managed internal Employee Advocacy Program to increase employee engagement on social channels.
- Coordinated corporate events to strengthen stakeholder relationships and showcase company initiatives.
Education
Bachelor of Science - Technical Communications
Arizona State University
Master of Science - Strategic Communications
Arkansas State University
12.2024
Skills
- Adobe InDesign
- Adobe Photoshop
- Asana
- Canva
- Click Dimensions
- Constant Contact
- Google AdWords
- Google Analytics
- Hootsuite
- HubSpot
- MailChimp
- Microsoft Office Suite
- Pardot
- PR Newswire
- Salesforce
- SharePoint
- Sprinklr
- WordPress
Expertise
- B2B Marketing
- Brand Marketing
- Content Creation
- Copywriting
- Digital Marketing
- Email Marketing
- External Communications
- Graphic Design
- Internal Communications
- Public Relations
- Social Media Marketing
Certifications
- LinkedIn Marketing Solutions, Marketing Strategy Certification, Expires 04/01/25
- Google Ads Search Certification, Expires 11/01/24, 96027368
- HubSpot Social Media Marketing Certification, Expires 03/25
Timeline
External Communications Specialist
Wyndham Hotels & Resorts
01.2023 - Current
B2B Marketing Coordinator
Pearson
06.2022 - 01.2023
Corporate Communications Coordinator
Life Cycle Engineering
07.2018 - 06.2022
Bachelor of Science - Technical Communications
Arizona State University
Master of Science - Strategic Communications
Arkansas State University