Meg McEvoy

• Own strategic direction of company's marketing function, including managing outside agency relationships.
• Maker/strategist role involves managing and executing all marketing efforts across channels including owned/content marketing, inbound, demand gen, paid, social, media relations and outbound sales/drip sequences, enhancing company reputation and customer engagement.
• Collaborate closely with sales team to develop effective marketing collateral that supported lead generation goals.
• Generated 6 pieces of trade press coverage in first three months, including two executive bylines in Bloomberg Law and CEO interview with the Wall Street Journal.
• Submitted conference panel ideas for a conference targeting our buyer audience, with 2 out of 3 selected for a live panel session featuring our executives.

• Led teams to drive marketing and media results for technology-driven clients in legal, risk, advisory and financial services. Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
• Identified opportunities for client SMEs and conduct media outreach. Developed messaging, plan and execute media relations campaigns
• Ideated, developed and executed full-funnel marketing strategies that span content, thought leadership, media relations, and digital
• Conducted competitive analysis and spearheaded positioning and content strategy in collaboration with other team members
• Wrote bylines, press releases, blog posts, white papers, and social media content and oversaw social media strategy for accounts. Contributed original ideas for client thought leadership topics
• Developed surveys, analyzed data and developed narratives that further client value propositions to leverage for thought leadership. Wrote reports showcasing data findings
• Participated in developing new business, responding to RFPs, developing decks and campaign ideas, and participating in pitch meetings
• Managed and oversaw work of junior agency employees to promote quality work product and career growth
• Account management and budgeting, with an aim toward providing value and identifying opportunities for organic account growth.

• Served in senior/sole marketing function for a legal technology startup, reporting to CEO
• Formulated and executed digital campaigns for entire client lifecycle. Developed buyer personas and journeys, owned brand storytelling and content strategy and established consistent brand identity across all channels, including digital, and social media platforms.
• Drafted external-facing materials, conducted media outreach and identified opportunities for company founders.
• Planned and executed product messaging and media relations for SaaS product launch.
• Secured earned media and article placements in Corporate Counsel, Law360, Reuters, Artificial Lawyer & other industry publications.
• Created awards submissions resulting in Priori or its leaders winning: Litera 2021 Disruptor of the Year; Legalweek Leaders in Tech Law, New Law Company of the Year Finalist; National Law Journal Legal Technology Trailblazers 2022, etc.
• Created and fielded surveys to generate data-graphics and reports that drove lead generation.
• Authored blog posts and bylines for company leadership.
• Produced weekly newsletter and email marketing campaigns in Hubspot, conducted analytics and reported on campaign results.
• Produced thought leadership webinars targeted at in-house legal audience that drove significant engagement/lead gen.
• Project managed and coordinated all creative and logistics for company appearance at industry events
• Managed and created content for company’s social channels. Created LinkedIn newsletter and opportunities for increased social engagement.
• Led on partnerships with outside companies and ran joint communications campaigns.

• Authored analysis on legal industry, business of law, legal operations, and technology startups
• Identified trends and worked with data sets to support analysis and reporting
• Developed surveys, analyzed responses, advised on graphics, and authored data storytelling
• Developed and coordinated workflows for unit’s social media promotion
• Created company-wide training on best practices and growth strategies focused on LinkedIn
• Planned and executed social media plans associated with end-of-year editorial content packages
• Planned, facilitated, developed decks, and moderated webinars
• Presented data and analysis at Bloomberg Law and other external events
• Created workflows and project managed a new podcast, producing and co-hosting.

• Authored press releases, blogs, web content, and other external comms.
• Developed internal communications strategy for company-wide community engagement and other initiatives.
• Managed company social media presence, analyzed social and Google Analytics data to inform strategy.
• Developed email marketing content, managed lists and analytics.
• Assisted with development, production, and editing of video content.
• Created ads, brochures, and print collateral in Adobe Creative Suite.

• Represented clients in business and commercial real estate transactions.
• Drove projects and drafted copy for firm re-brand, created social media strategy, and managed all web and social content.

• Served as editor of Corporate Counsel Weekly and monthly Corporate Governance Report, reviewing all content and managing publication schedule.
• Edited legal research portfolios in topics such as corporate law and antitrust.

• Reported and wrote news stories on regulatory developments in privacy and data security law and managed reference content.

Senior Notes Editor, William & Mary Bill of Rights Journal

Minor: Drama