Summary
Overview
Work History
Education
Skills
Awards
2022 – Finalist in the Event Marketer Top Woman in Marketing Award in the “Disruptor” category
Timeline
Generic

Meg Parker

Boston,United States

Summary

Dynamic executive skilled in brand development, strategic marketing execution, digital media, product and campaign launches, and media relations. Proven track record in orchestrating high-impact events and optimizing social media and digital marketing campaigns to drive growth and revenue. Expert in creative storytelling and leveraging data-driven insights for strategic decision-making. Strong leader with a collaborative approach, driving marketing teams to exceed business objectives.

Overview

24
24
years of professional experience

Work History

Chief Marketing and Communications Officer

AREA15
07.2017 - Current
  • Company Overview: Experiential Entertainment Company
  • Spearheaded the creation and development of the AREA15 brand from its inception in 2017 to the present
  • Directed the successful public launch of the entertainment company in 2020, and executed high-profile campaigns to drive brand visibility, market share, visitor foot traffic, and ticket revenue
  • Develop consistent and compelling consumer campaigns for new product launches
  • Strategically align multi-category marketing and communications initiatives to ensure alignment with the company's vision and objectives
  • Lead a diverse team of marketing professionals, in an extremely fast-paced environment fostering collaboration and creativity to cut through the noise
  • Responsible for all digital strategy and implementing cutting-edge digital marketing techniques, leveraging SEO, SEM, social media, and email marketing to drive traffic and revenue conversions
  • Utilize analytics tools to measure and optimize campaign performance
  • Oversee media relations strategy and manage outside agencies to secure editorial media coverage to establish AREA15 as a must-see destination in Las Vegas and a leader in the immersive entertainment industry
  • Develop and oversee the creation of compelling content across all channels, ensuring consistency with the brand voice and strategy
  • Implement content marketing initiatives that engage audiences, drive traffic, and enhance brand loyalty
  • Manage a multi-million dollar marketing budget, ensuring efficient allocation of resources and adherence to financial targets
  • Negotiated with vendors and agencies to maximize value and impact of marketing expenditures
  • Experiential Entertainment Company

Director of Marketing Communications

North Sails Collection
11.2016 - 11.2017
  • Company Overview: Global Apparel Company
  • Developed and executed global communications strategies for a lifestyle sailing apparel brand
  • Managed external agencies for secure editorial media coverage on seasonal collections to drive retail sales
  • Produced campaign photoshoots, seasonal lookbooks, press materials and omni-channel assets
  • Planned and executed global press launched for seasonal collections and organized media press trips
  • Oversaw all social media platforms and content creation for paid and organic channels
  • Global Apparel Company

Vice President of Strategy

Hollywood PR Agency
04.2012 - 11.2016
  • Company Overview: Media Relations and Digital Marketing Agency
  • Integral part of the management team at a boutique communications agency, specializing in client service, media relations, social media, experiential consumer events, and project management
  • Led multiple account teams to provide comprehensive communications and digital marketing support for globally recognized consumer brands
  • Responsible for the strategic planning and execution of national media campaigns and product launches
  • Collaborated with brand managers, outside vendors, and partner agencies to ensure timely and budget-compliant deliverables, achieving clients' strategic marketing objectives
  • Oversaw an internal social media team managing multiple channels for footwear, food, and fashion clients
  • Led strategic development, daily content creation, retail integration, seeding and ambassador programs, contests and giveaways, successful paid strategies, community and crisis management, and customer service inquiries
  • Media Relations and Digital Marketing Agency

Senior Manager Global Communications

PUMA
04.2006 - 04.2012
  • Company Overview: Global Sports Brand
  • Created, developed, and executed global public relations programs for PUMA’s sport lifestyle categories
  • Coordinated internal product teams and outside agencies for all global media efforts with PUMA athletes and spokespeople, including Usain Bolt, Rickie Fowler, Geoff Ogilvy, and more
  • Managed global PR agencies to implement marketing and PR programs in sailing, golf, running, women’s, fashion collaborations and lifestyle categories
  • Planned, executed, and managed global product launches including, London 2012 Olympics, Volvo Ocean Race 2008 and 2012 and World Cup 2010
  • Global Sports Brand

Manager Global Communications

ESTEE LAUDER
11.2000 - 02.2006
  • Supported global public relations programs in over 40 international markets; worked with local PR Managers and PR agencies to provide brand messaging, creative assets, product samples and materials
  • Managed outside vendors for all press product launches including graphic designers, video producers, photo agencies, stylists and makeup artists
  • Managed logistical coordination of celebrity spokesmodel appearances, editorial photo shoots and international executive media tours throughout Europe and Asia

Education

Bachelor of Arts -

College of Charleston
Charleston, South Carolina
01.2022

Skills

  • Microsoft Word
  • Excel
  • PowerPoint
  • Keynote
  • Meta Business Manager
  • Google Ads Manager
  • Google Analytics
  • Project Management Platforms
  • Figma
  • Canva

Awards

Finalist in the Event Marketer Top Woman in Marketing Award, Disruptor, 2022

2022 – Finalist in the Event Marketer Top Woman in Marketing Award in the “Disruptor” category

Recognizing women who are making significant contributions and demonstrating leadership within the field of marketing,

Timeline

Chief Marketing and Communications Officer

AREA15
07.2017 - Current

Director of Marketing Communications

North Sails Collection
11.2016 - 11.2017

Vice President of Strategy

Hollywood PR Agency
04.2012 - 11.2016

Senior Manager Global Communications

PUMA
04.2006 - 04.2012

Manager Global Communications

ESTEE LAUDER
11.2000 - 02.2006

Bachelor of Arts -

College of Charleston

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