MEG ROBINSON

Steer North America Marketing for premier global baby bottle and pacifier brand as member of Leadership Team. Systematically lead organizational development while building Consumer Engagement function and team.

• Accelerated bottle sales, driving US market share rank from #6 to #4 with +14% sales growth (2021-2023)
• Manage marketing budget in excess of $8M
• Lead category in PR with #1 editorial share of voice and 40% share of product mentions, up 20% vs 2022
• Modernized brand image with complete creative overhaul
• Improved efficiency in paid social media, including +20% impressions, +91% video views, and +32% clicks to retailers with 30% budget reduction (2023 vs 2022)
• Drove +16% impressions, +78% clicks, and +28% in engagement rate in Influencer Marketing with 23% less investment (2023 vs 2022)
• Redesigned North America product packaging for 175 SKUs in partnership with Global team
• Increased Instagram following 18% YoY while maintaining 4.5% engagement rate with data-driven approach
• Pioneered TikTok for category, launching MAM Global account and driving 6.45M views in first year

Member of Leadership Team of LVMH’s global professional color cosmetics brand. Reported to General Manager, North America; managed PR and Media agencies and team of 7.

• Designed comprehensive go-to-market plans and awareness campaigns spanning Positioning, Copywriting, PR, Influencer Marketing, Owned Social, and Paid Media
• Maintained 5 products ranked in top 10 at Sephora; consistently launched products in top 5
• Executed 3 events per year, nurturing brand relationships with key stakeholders in media, influencer, and makeup artistry
• Managed Consumer Engagement budget, controlling operating expenses while maintaining alignment with business goals
• Steered brand image relaunch in North America and represented region in global decision forums
• Built constructive cross-cultural relationships with French global partners to effectively influence and implement global vision
• Featured in LVMH programming for best-in-class work in Diversity, Equity & Inclusion
• Selected as sole North America representative for Make Up For Ever’s first-ever year-long global leadership program

Managed PR Agency and internal team of 5 while reporting to SVP, Americas Marketing, at LVMH’s global professional color cosmetics brand.

• Drove 22% sales growth YOY with results attributed to innovative, early adoption of influencer marketing
• Initiated brand's first-ever cause marketing and Diversity, Equity & Inclusion initiative, aligning teams on 360-degree vision and driving transversal execution to engage audiences across channels
• Reorganized siloed Marketing and Communications functions, creating Consumer Engagement team to streamline Digital Advertising, Influencer Marketing, Public Relations, and Social Media

Secured new business, managed client relationships, and oversaw team for bi-coastal Beauty and Wellness PR Agency. Reported to Founder.

• Developed creative, customized, and efficient approaches to generating awareness for diverse beauty brands and founders, including Kate Somerville Skincare, Skinfix, and NuFACE

Spearheaded US media relations for global botanical beauty brand. Reported to VP, Global Communications, and managed 1 direct report.

• Drove US PR results, encompassing world-renowned sustainability practices, extensive product range, high-touch services, and eco-friendly salons
• Led bi-annual Green Backstage NY Fashion Week program, negotiating contracts with top designers and hair stylists, managing large teams and event coordination for several shows each season, and maximizing visibility for brand, products, and talent

Built relationships to drive editorial coverage and executed PR events for Beauty accounts, including L’Oréal’s Garnier and Maybelline New York; developed new business pitches for prospective Beauty and Lifestyle accounts.