Meg Sullivan
Award-Winning Marketing Leader
Salem,MA
Summary
Dynamic marketer skilled at merging creative vision with strategic insight to drive business growth. Proven ability to craft compelling brand narratives and lead cross-functional teams toward data-driven outcomes. Expert in innovative programs that enhance brand equity and revenue in B2B and B2C markets. Highly skilled in brand strategy, go-to-market initiatives, sales enablement, demand generation, thought leadership, and marketing technology integration. Trusted advisor to Fortune 500 and start-up companies, recognized for launching award-winning initiatives that drive transformative growth. Inspirational mentor fostering high-performance cultures that begin with customer needs. Experienced leader of complex projects requiring efficient processes. Committed to delivering inventive solutions that exceed company targets.
Overview
24
24
years of professional experience
1
1
Certificate
Work History
Managing Director
IMPRINT
New York, New York
10.2013 - Current
- Leveraged data-driven insights to craft compelling brand narratives, driving transformational impact for Imprint's clients
- Managed 15 high-value accounts, including T. Rowe Price, MetLife, Fidelity Investments, and UBS, ensuring client satisfaction and revenue growth
- Spearheaded cross-functional teams to develop integrated B2B and B2C marketing strategies across digital, offline, and direct channels
- Launched Imprint's AI Mapping initiative, consulting clients on implementing generative AI in marketing; currently overseeing first client implementation
- Led Imprint's 2024 rebranding, developing new brand narrative and naming five products
- Increased brand awareness for a global asset manager through YouTube campaign, achieving results 18,046% above goal at 92% cost efficiency
- Introduced 5 ETFs in 4 European regions for a global asset management firm
- Executed investment management client's most successful product marketing campaign, achieving 76% reactivation rate among dormant clients
- Developed and implemented 9 advisory practice management programs from 2018 to 2024, including all communications and sales materials
- Grew annual account revenue by 850% from 2017 to 2024
- Member of agency team that secured 'Agency of the Year' Award 5 times from the Content Marketing Association, plus over 200 additional accolades
- Facilitated international market expansion through market research and local partnership establishment
- Strengthened client relationships through regular communication, timely delivery, and high-quality services
Vice President, Marketing, Institutional Wealth Services
FIDELITY INVESTMENTS
Boston, Massachusetts
04.2006 - 04.2010
- Led team of 12 and managed $5 million budget, orchestrating client acquisition, development, and media placements for Fidelity’s intermediary businesses, ensuring cohesive and impactful market presence
- Increased brand health score by 9%, consolidating marketing system across five lines of business
- Achieved #1 media share-of-voice through advertising, PR, and event strategies
- Generated $200 billion and $166 billion in MQLs in 2009 and 2008, respectively, leading marketing programs focused on technology and back-office offerings for hybrid RIAs and break-away brokers
- Delivered 3x annual sales goal in 2008, resulting in 68 closed deals worth $3.6 billion
- Produced $800 million in new AUM through marketing consulting program
- Awarded multiple accolades, including 2007 IPG President's Club Award in 2007 and 2008 IWS Leadership Award
- Strengthened communication skills through regular interactions with others.
Vice President and Director, Marketing, Fidelity Retirement Services Company
FIDELITY INVESTMENTS
Marlborough, Massachusetts
06.2000 - 04.2006
- Led marketing communications for Fidelity's defined contribution business, overseeing multi-channel communications to 7.2 million 401(k) participants and plan sponsor communications platform
- Managed team of 16 and $1.8 million budget
- Generated $733 million in annualized flows through effective engagement of 401(k) participants via personalized communications program
- Drove plan sponsor client engagement through implementation of new business planning model and communications platform
- Achieved over $650,000 in cost savings via process improvements
- Awarded 2005 MVP Business Partner of the Year
- Created succession plans to provide continuity of operations during leadership transitions.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
Marketing Consultant (Contract)
TIAA-CREF
Waltham, Massachusetts
03.2013 - 10.2013
- Spearheaded and deployed the first integrated, multi-channel marketing campaign for TIAA’s Higher Education segment
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
Education
Master of Science - Mass Communication
BOSTON UNIVERSITY
BOSTON, MABachelor of Arts - English Literature
McGILL UNIVERSITY
MONTREAL, QUEBECSkills
Marketing Analytics & Insights
Brand Messaging and Activation
Integrated Marketing
Sales Enablement
B2B Marketing
Campaign Management
Content & Creative Development
Customer Engagement
Thought Leadership
Social Media Marketing
Search Marketing
SEO
Business Growth and Marketing Strategies
Staff Management
Budget Management
Certification
Securities Licenses - FINRA Series 7, 24, 63, expired
Affiliations
- Member, American Marketing Association
- Financial Communications Society
- Founding Member, Chief (Boston Chapter)
Timeline
Managing Director
IMPRINT
10.2013 - Current
Marketing Consultant (Contract)
TIAA-CREF
03.2013 - 10.2013
Securities Licenses - FINRA Series 7, 24, 63, expired
04-2006
Vice President, Marketing, Institutional Wealth Services
FIDELITY INVESTMENTS
04.2006 - 04.2010
Vice President and Director, Marketing, Fidelity Retirement Services Company
FIDELITY INVESTMENTS
06.2000 - 04.2006
Bachelor of Arts - English Literature
McGILL UNIVERSITY
Master of Science - Mass Communication
BOSTON UNIVERSITY
Community Service
- Member, Library Visiting Committee, Peabody Essex Museum (Salem MA)
- Greater Boston Food Bank
- Former Member, Board of Visitors, Fenn School (Concord, MA)