Experienced media professional with an extensive background in journalism, public relations, marketing, events, client services, and managing social media accounts.
Day-to-day duties include internal and external communication with brands and buyers, client ideation and pitching, contract redline and legal communication, coordinate client campaigns and deliverables, etc.
Day-to-day administrative duties included internal and cross-department communication, compiling client press materials and coverage reports, monthly expenses, pitch writing, scheduling, travel booking, etc. Secured client invitations as well as work hands-on for events across the entire Endeavor network. This includes the WME Oscar Party, UFC 285, The Armory (NYC), Super Bowl 2023, SailGP, PBR, screenings, private client events, executive events, among others.
Scheduled social media content calendar weekly for Instagram, Twitter, Facebook, and Youtube. Utilized Adobe Premier to design and edit video content published weekly on PGM's social media platforms. Served as the main point of contact between each of the news organizations on campus to promote and increase brand awareness on campus and in surrounding communities.
Provided administrative support to the Divisional Dean of the Communications Division. Maintained the daily schedule of the office, including student and department meetings, academic calendars, and the phone. Liaise with professors and other departments on campus to assist students in their academic plans.
Participated and led marketing development meetings and collaborated with supervisors to conceptualize and execute sponsored activations for both TikTok and Instagram. Conducted outreach to both micro and macro influencers with the goal of expanding our network across multiple social media channels (@iamthirtyaf).
Created content and maintained Pepperdine's Kappa Alpha Theta chapter's website and social media channels to promote philanthropic initiatives and members' professional accomplishments. Created a tangible marketing plan and brand kit to increase awareness of Kappa Alpha Theta's presence, both at Pepperdine and in the local community.
Published stories covering 45 entertainment events in Los Angeles ranging from theatre productions to major picture screenings including the premieres for Battle of the Sexes, Boy Erased, and The Shape of Water. Reported on current trends in fashion, beauty, and music for an average of 20,000 followers. Served as a liaison between The Hollywood Times and public relation communities.
Wrote the scripts and hosted for the broadcast channels News Waves Now (2021), Good Morning Malibu (2020), and News Waves 32 (2019). Produced day-of packages for entertainment, fashion, local, and global news.
Proposed news story ideas for the week as well as assigned them. Edited not only the news section of the paper but also the political, entertainment, sports, and opinion editorial sections. Wrote, produced, and starred in the weekly broadcast show discussing each newspaper edition.