Megan Alexander
Omaha,NE
Summary
- Strategic and efficient Product Specialist with a client-centric approach and a focus on driving digital revenue.
- Collaborates with internal and external cross functional teams to ensure fulfillment of campaigns.
- Skilled in campaign optimization to meet clients' goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing, Sr. Communications Specialist
Cox Media
01.2023 - Current
- Partners with cross-functional teams to build and prepare innovative client solutions for moderate to high revenue clients.
- Serves as KSO's Social Media Campaign POC, ensuring social media campaigns are setup and optimized to meet clients' goals.
- Serves as KSO's Leadsie POC to assist clients in seamlessly granting Cox Media access to Google and Facebook assets.
- Fulfills campaigns in Advisr with necessary campaign details and asset collection to send to partners for order submission.
- Requests avails from partners as needed.
- Maintains strong relationships with internal and external vendors.
- Creates client-facing campaign pacing dashboards in Audience IQ.
- Creates campaign performance review reports to present to clients.
- Assists clients in implementing Google Tag Manager and placing tracking pixels.
- Developed an internal and external digital product deliverables job aid for KSO's sales team to gather needed assets for proper campaign execution.
- Monitors KSO's campaign pacing and attends weekly pacing calls with sales consultants.
- Reports to the Digital Sales Manager, coordinating and troubleshooting the acquisition and fulfillment of advertising orders for local accounts with moderate to high revenue potential.
- Works closely with local cross-functional teams on training and development to grow client adoption of new and existing products.
Advertising Analyst
Physicians Mutual Insurance
06.2019 - 12.2022
- Carried out market research and preparing reports on industry findings and conclusions.
- Trained and managed analysts and assigned work to them as needed.
- Gathered information on competitor activity.
- Determined brand perceptions and reputations.
- Used Microsoft Excel to track and manage advertising campaigns.
- Executed search engine optimization campaigns across multiple verticals.
- Wrote marketing performance reports.
- Developed Search Engine Optimization reports
- Analyzed web content.
- Identified areas of a marketing campaign that need optimizing.
- Prepared monthly reports on existing marketing campaigns.
- Stayed up to date with current industry trends and best practices.
Summer Intern
The Reader Magazine
05.2018 - 08.2018
- Delivered clerical support by handling ranges of routine and special requirements.
- Sorted and organized files and reports.
- Organized magazine articles in Adobe Acrobat to prepare for website postings.
- Wrote and edited professional-level documents for The Reader and El Perico.
- Opened, sorted and distributed incoming mail and packages.
- Restocked office supplies and retrieved files for staff.
- Developed social media strategy templates for Twitter and Facebook.
Education
Bachelor of Science - Journalism and Media Communications
University of Nebraska At Omaha
Omaha, NE05.2019
Skills
- Digital Marketing Strategy
- Digital Product Portfolio
- Campaign Management
- Strategic Planning
- Google Analytics
- Sales Funnel Optimization
Certification
Google Analytics, Skillshop
Display and Video 360, Skillshop
Digital Marketing Associate, Meta
Community Involvement
AAF Meet the Pros
Young Professionals of Omaha
Teammates Mentor
Foodbank of the Heartland
Timeline
Digital Marketing, Sr. Communications Specialist
Cox Media
01.2023 - Current
Advertising Analyst
Physicians Mutual Insurance
06.2019 - 12.2022
Summer Intern
The Reader Magazine
05.2018 - 08.2018
Bachelor of Science - Journalism and Media Communications
University of Nebraska At Omaha