Megan Castleman
Charlotte,NC
Summary
Results-driven professional with expertise in merchandising, operations, and marketing. Proven track record in managing inventory, executing successful marketing initiatives, and optimizing operational processes for measurable business impact. Recognized for adaptability and strategic problem-solving skills. Aiming to leverage experience in merchandising and operational support to enhance growth and efficiency.
Overview
4
4
years of professional experience
Work History
Social Media Marketing Specialist
Aesthy Haus
Charlotte , NC
09.2025 - Current
- Executed monthly content calendars and email campaigns, achieving 58% percent growth in appointment bookings.
- Produced brand-aligned content, driving a 32% increase in social media following and a 53% rise in engagement.
- Completed product training courses and certifications to enhance content quality and accuracy.
- Collaborated with the owner to integrate feedback and align content with business objectives.
Assistant Manager
Toska Spa & Facial Bar
Charlotte, NC
07.2024 - 03.2025
- Led team of 18 to enhance scheduling, training, and payroll processes, resulting in 25% operational efficiency increase.
- Generated over $303,000 in personal sales, contributing to overall revenue growth.
- Oversaw inventory management for spa and warehouse, ensuring effective stock control and e-commerce fulfillment.
- Coordinated vendor partnerships, promotional campaigns, and influencer marketing, boosting key product category sales by 12%.
- Provided weekly updates to the CEO and investors regarding sales performance, inventory status, and operational metrics.
Social Media Director & Executive Council Member
Alpha Phi International Fraternity
Boone, NC
08.2021 - 08.2022
- Executed social media strategy and created digital content, resulting in 48% engagement growth.
- Ensured consistent brand messaging by capturing and curating visual content across channels.
- Improved leadership communication and workflow by organizing executive department meetings.
- Boosted event attendance and chapter visibility by 35% through effective partnerships and collaborations.
Education
Bachelor of Science - Communications, Advertising
Appalachian State University
Boone, NC05.2024
Skills
- Inventory Management
- CRM and Email Marketing
- Vendor Coordination
- Content Creation
- Campaign Strategy
- Influencer Marketing
Timeline
Social Media Marketing Specialist
Aesthy Haus
09.2025 - Current
Assistant Manager
Toska Spa & Facial Bar
07.2024 - 03.2025
Social Media Director & Executive Council Member
Alpha Phi International Fraternity
08.2021 - 08.2022
Bachelor of Science - Communications, Advertising
Appalachian State University