Megan Bellamy
St. Petersburg
Summary
Dynamic Customer Business Manager with a proven track record at Conagra Brands, driving over $6M in topline sales through innovative strategies and effective customer relationship management. Expert in P&L management and promotional strategy, consistently exceeding growth targets while fostering strong partnerships with key accounts.
Overview
21
21
years of professional experience
Work History
Customer Business Manager
Conagra Brands
Tampa
09.2017 - Current
- Manage +$95M shelf stable business for Publix including direct warehouse shipments and UNFI/KEHE distribution
- Manage UNFI and KEHE sales force and distribution on Udi’s, Glutino, and Angie’s Boom Chick Pop
- Conduct weekly meetings between Publix logistics team, Conagra customer service, and demand planning teams
- Accelerated growth on a very well-developed brand, Gardein, at Publix with low promotional frequency
- Drove +$6M topline sales for the fiscal year across the Gardein brand through innovation and market voids
- Quarterly Gardein meetings with Publix to provide category expertise helped sell in +7 incremental items
- New planogram resulted in +10 Gardein facings for a total of +7.2% additional shelf space
- Successfully migrated from distributor to direct warehouse ship for Gardein frozen business
- Drove +$4M GS on Birds Eye Vegetable, while TDP’s remained flat, through innovation, efficient promotions and shopper marketing on $55M business
- Sold in two new brands at Publix for direct shipment – Evol and Sandwich Brothers; 9 skus total
- Executed holiday pie plan for Marie Callender’s pies during the 'high season' with 100% fill rate at Publix
- Lead the Frozen Rewards Club program generating $102MM and +$21MM incremental dollars at Publix
- Secured two flex page ads during the program (+1 incremental flex page ad from prior years)
Trade Marketing Manager
WhiteWave Foods Company
Broomfield
06.2015 - 09.2017
- Company Overview: World’s Fastest Growing Food Company
- Created and developed the trade process and budget from scratch for So Delicious Dairy Free Frozen business upon acquisition
- Built a bottoms up trade plan for So Delicious Dairy Free Frozen business to thoroughly analyze the sales financial business to HQ Finance Team and help make profitable decisions
- Managed the relationship with Nestle Sales and DSD from HQ to field sales level
- Created sales presentations and trade plans for the Nestle sales team and presented to them on a monthly basis
- Worked closely with Nestle’s finance and category team to maximize promotional efficiency and spending
- Deploy sales and trade objectives for the sales organization which aligned with the goals of the business unit
- Utilize industry knowledge and financial acumen to develop and implement strategic merchandising, pricings, shelving, and assortment plans for Top 20 Customers
- World’s Fastest Growing Food Company
- Managed $2.6MM slotting budget while spending within our objective
- Forecast gross sales and trade at Top Accounts for innovation on plant based creamers launch and exceeding objectives
- Drove $1.5MM incremental gross sales plan to a Top Account for seasonal creamer business
- Exceeded +200 TDP goal in xAOC for So Delicious Dairy Free Frozen Desserts
- Maintained share leadership for So Delicious Dairy Free while combating Ben & Jerry’s dairy free launch
- +27% Gross Sales vs. PY for the frozen business
- Reduced base price on frozen pints in Grocery + SC to $4.99 with a trade savings from PY
- Sold in +1100 TDP’s at Wakefern and created a dairy free ice cream set destination door
National Account Manager
Reckitt Benckiser
Tampa
09.2011 - 06.2015
- Company Overview: 100 Years Old - America’s Favorite Condiment
- Managed P&L on a monthly basis to deliver ROI and programs with targeted budgets
- Championed multi-functional resources to successfully implement brand / category strategies
- Managed trade funds utilizing cross functional resources and data sources to ensure a positive return on investment
- 100 Years Old - America’s Favorite Condiment
- Gained share leadership in 2014 with Frank’s RedHot for the first time at Publix. +30% GS vs. 10% goal.
- Drove +$1.1M incremental growth in Frank’s RedHot in 2013 with current distribution from 2012.
- Drove +$1.1M growth in Frank’s RedHot in 2014 with incremental distribution this year.
- Created the largest Easter promotional event in French’s Fried Onion history in grocery retailers.
- +152% Dollar Volume in the Easter season in a nationally declining product
- Exceeding net sales growth for 2014, +2.5% net sales vs. +0.75 outstanding goal
- Gaining +300bps in Delhaize market with Frank’s RedHot Sauce, in our competitor’s backyard.
- #1 Sales Manager account growth in 2012.
Customer Business Manager II
Kimberly Clark Corporation
Tampa
01.2009 - 09.2011
- Company Overview: The world leader in essentials for a better life.
- Conducted joint business planning with Publix buyers, category managers, and directors to drive volume and profitable growth
- Conducted post promotion analysis evaluating spend versus sales results and promotional efficiency
- Implemented Depend, Poise, and Kotex brand strategies and tactics to maximize adult and feminine care category sales
- The world leader in essentials for a better life.
- Achieved $16.4MM in gross sales vs. estimate $15.6MM
- Exceeded net sales for 2010 total year, 101.7% of $12.9 MM budget
- Grew Kotex share to #2 manufacture in feminine care category for the first time in over 10 years in 2012
- Created and executed Senior Citizen Day during Snowbird Season generating the largest promotional dollar event for the Adult Care category ($900,000)
District Sales Manager
PepsiCo – Tropicana DSD
Cincinnati
10.2007 - 12.2008
- Company Overview: The world leader in convenient snacks, foods and beverages.
- The world leader in convenient snacks, foods and beverages.
- Second Place District Sales Manager in the United States for 7 key components tracked weekly
- Acquired largest single account in the country – Miami University $20,000 weekly sales account
- District Sales Manager of the Quarter 2007 and 2008
Retail Sales Representative
The Hershey Company
Cincinnati
02.2005 - 10.2007
- Company Overview: Leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products.
- Ensured retail execution of headquarter sales in high volume chain grocers and mass merchandiser customers
- Leading North American manufacturer of quality chocolate and non-chocolate confectionery and chocolate-related grocery products.
Category Manager Intern
The Hershey Company
Cincinnati
06.2004 - 02.2005
- Developed and implemented specific category management and sales projects to support achievement of sales goals
Education
BS - Management Organizational Leadership
Miami University
Oxford, OH12.2004
Skills
- P&L management
- Trade marketing
- Sales forecasting
- Customer relationship management
- Promotional strategy
- Category management
Professional Development Courses
- Negotiation Training
- P&L Training
- Professional Selling Skills
- Effective Negotiation Skills
- Color Wheel Training
- SIERRA Presentation Method
- Strength Finders
- AC Nielsen
- Numerator
Summary
Leader, Decisive, Strategic, Results Driven, Risk Taker, Empathetic, National Sales Contest Winner at Pinnacle Foods
Timeline
Customer Business Manager
Conagra Brands
09.2017 - Current
Trade Marketing Manager
WhiteWave Foods Company
06.2015 - 09.2017
National Account Manager
Reckitt Benckiser
09.2011 - 06.2015
Customer Business Manager II
Kimberly Clark Corporation
01.2009 - 09.2011
District Sales Manager
PepsiCo – Tropicana DSD
10.2007 - 12.2008
Retail Sales Representative
The Hershey Company
02.2005 - 10.2007
Category Manager Intern
The Hershey Company
06.2004 - 02.2005
BS - Management Organizational Leadership
Miami University
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