Marketing professional with experience supporting email campaigns, events, research, and visual brand support across marketing, PR, and creative environments.
Overview
8
8
years of professional experience
Work History
Marketing Assistant II
Stanbridge University
Irvine, USA
01.2025 - Current
Execute weekly mass email campaigns through Mailchimp for six academic programs across four campuses, including lead nurturing, information session promotion, program launches, and special offers.
Write and edit email and SMS copy, and create targeted lead segments to define campaign audiences.
Develop Instagram and TikTok social media ads, including concept development, copywriting, and visual direction.
Analyze lead, survey, and student data by program and campus to identify demographic and geographic trends that inform outreach and billboard placement decisions.
Support the setup and implementation of the AskNicely customer feedback platform.
Coordinate approximately eight monthly Zoom-based information sessions, including promotion and attendance trend analysis.
Established processes and led training for admissions staff on college fair material management and information session preparation, improving team readiness and efficiency.
Lead logistics for eleven college fairs across universities and high schools, including merchandise coordination, representative assignments, and post-event lead follow-up.
Conduct competitor and market research, monitor organic brand presence across key platforms, and review social media comments to flag engagement opportunities or issues.
Showroom Coordinator
Surface Public Relations
02.2023 - 04.2024
Transitioned showroom inventory from a manual paper system to a digital tracking system, improving accuracy and providing clear visibility into stock availability.
Produced monthly reports detailing client fashion placements.
Conducted research for new luxury designer client acquisitions.
Coordinated sample pulls and returns for celebrity and editorial placements and assisted stylists during showroom visits.
Freelance Set Decorator
Film & Commercial Production
01.2019 - 01.2023
Served as Production Designer for Astro Gaming product launch visuals, developing concepts and executing prop and set element sourcing, styling, and construction for campaign imagery.
Managed set design budgets, including a $5,000 project, advocating for a larger budget and maintaining expense tracking.
Coordinated with vendors and created purchase orders to support production needs.
Worked with directors and creative teams to translate concepts into visual direction.
Education
Bachelor of Arts - Creative Industry Studies, Merchandising Marketing
Fashion Institute of Design And Merchandising
Los Angeles, CA
06.2024
Associate of Arts - Visual Communication
Fashion Institute of Design And Merchandising
Los Angeles, CA
06.2022
Skills
Email Marketing & Copywriting
Audience Segmentation
Social Media Marketing
Event Coordination
OOH / Billboard Media Planning
Data & Lead Analysis
Competitor & Market Research
Public Relations & Brand Support
Creative Production
SEO Optimization
Project Coordination
Vendor Coordination
Invoice Processing
Initiative
Creative Problem-Solving
Team Collaboration
Detail-Oriented
Timeline
Marketing Assistant II
Stanbridge University
01.2025 - Current
Showroom Coordinator
Surface Public Relations
02.2023 - 04.2024
Freelance Set Decorator
Film & Commercial Production
01.2019 - 01.2023
Bachelor of Arts - Creative Industry Studies, Merchandising Marketing