Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Megan Bissonnette

Roseville,MI

Summary

Results-driven Email Marketing Manager & Graphic Designer with expertise in email automation, campaign optimization, and visual design. Proven success in managing and scaling email strategies for multiple brands, leveraging data-driven insights to boost engagement and conversions. Adept at cross-functional collaboration, audience segmentation, and web design layout, with a strong track record of leading teams and streamlining workflows.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Director of Email Marketing

Bleecker Street Publications
03.2024 - Current
  • Lead strategy and execution for 10+ brands, overseeing email campaigns, automation, and audience segmentation.
  • Develop, implement, and manage email automation workflows, optimizing customer journeys and engagement.
  • Maintain list health and growth strategies, ensuring strong deliverability and audience segmentation.
  • Collaborate cross-functionally to align email campaigns with broader marketing and sales initiatives.
  • Analyze performance data to refine strategies, driving higher open rates, CTR, and conversions.
  • Manage internal workflows and project timelines, ensuring seamless execution across teams.
  • Own client communications, setting expectations, gathering feedback, and delivering results.
  • Lead and mentor a high-performing team, providing training in email best practices, automation, and analytics.
  • Work with various ESPs (Listrak, ActiveCampaign, Klaviyo, Mailchimp, Constant Contact) to build, test, and deploy campaigns.
  • Utilize project management tools (Asana, Basecamp, Monday.com) to streamline processes and improve efficiency.

Email Marketing Analyst & Graphic Designer

Bleecker Street Publications
06.2022 - 03.2024
  • Designed, built, and scheduled multi-channel email campaigns, optimizing content for engagement and conversions.
  • Assisted with audience segmentation and data management, ensuring targeted and effective email outreach.
  • Increased open and click-through rates by crafting compelling subject lines and personalized content.
  • Created web banners, email templates, and digital ads using Adobe Creative Suite, Figma, and Canva.
  • Developed wireframes and web layouts to support cohesive client branding and seamless developer implementation.
  • Enhanced brand identity and marketing materials, improving client satisfaction with high-impact designs.
  • Managed multiple projects simultaneously, ensuring on-time delivery while maintaining high creative standards.

Receptionist, Schedule Manager

Animal Clinic of Sterling Heights
10.2015 - 06.2022
  • Managed patient check-ins, scheduling, and medical record organization.
  • Handled multi-line phone systems, client inquiries, and doctor communications via phone and email.
  • Processed payments, insurance billing, and accounts receivable.
  • Maintained and organized the practice email account, ensuring timely responses and record updates.
  • Assisted in training new hires and improving office workflows.
  • Ordered and managed office and medical supplies, handling invoices and payments.

Special Events Representative, Front Desk

Dave and Buster's
11.2011 - 10.2015
  • Assisted in planning and booking special events, ensuring smooth execution.
  • Designed signage and promotional materials for events and marketing campaigns.
  • Managed event contracts and paperwork, maintaining organized records.
  • Provided customer service and guest assistance, enhancing visitor experience.
  • Handled multi-line phone systems, scheduling, and general office administration.

Education

Graphic Design Software Essentials Certificate -

Macomb Community College
01.2019

General Studies -

Macomb Community College
01.2012

Skills

  • Email Marketing Strategy & Automation
  • Content Development
  • Cross-Functional Collaboration & Project Management
  • Web & Graphic Design (Adobe Creative Suite, Figma, Canva)
  • Audience Segmentation & List Management
  • Data Analysis & Performance Optimization

Certification

  • Hubspot Digital Marketing Certification
  • Courses via Skillshare pertaining to Graphic Design and Illustration

Timeline

Director of Email Marketing

Bleecker Street Publications
03.2024 - Current

Email Marketing Analyst & Graphic Designer

Bleecker Street Publications
06.2022 - 03.2024

Receptionist, Schedule Manager

Animal Clinic of Sterling Heights
10.2015 - 06.2022

Special Events Representative, Front Desk

Dave and Buster's
11.2011 - 10.2015

General Studies -

Macomb Community College

Graphic Design Software Essentials Certificate -

Macomb Community College

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Megan Bissonnette