Event Director – Accomplishments
- Led end-to-end production of high-volume corporate and social events, managing all phases from inquiry and proposal through execution and breakdown.
- Drove consistent year-over-year growth in catering and events revenue through strategic pricing, proposal development, and client retention.
- Built and maintained long-term client relationships, resulting in repeat corporate bookings and expanded scopes of work.
- Developed staffing models and service flows that balanced guest experience with labor efficiency, reducing operational friction during large-scale events.
- Served as primary liaison between clients, chefs, vendors, and ownership to ensure seamless execution and brand-aligned outcomes.
- Designed event timelines, floor plans, and run-of-show documents that improved on-site efficiency and minimized service disruptions.
- Oversaw complex logistics including rentals, load-ins, outdoor culinary activations, and multi-phase service formats.
- Successfully executed full-service events for 150+ guests while maintaining consistent service standards and guest satisfaction.
Food, Beverage & Wine Leadership
- Curated chef-driven menus and beverage programs tailored to event format, guest count, and client goals.
- Applied Certified Sommelier expertise to develop wine pairings and beverage strategies that enhanced menu cohesion and guest experience.
- Integrated wine-forward and experiential beverage elements into events to elevate perceived value and differentiation.
- Collaborated with culinary leadership to align menu offerings with brand identity and operational feasibility.
Sales, Strategy & Client Management
- Created customized proposals and pricing structures that aligned client vision with operational realities and profitability.
- Managed contract scope, client expectations, and change management to mitigate risk and protect margins.
- Consistently met or exceeded sales goals through consultative, relationship-driven sales practices.
Leadership & Operations
- Led pre-event staff briefings and on-site leadership for service teams, ensuring clarity, accountability, and execution excellence.
- Acted as the decision-maker during live events, resolving issues calmly and efficiently under pressure.
- Developed standardized processes for event execution, improving consistency across events and teams.
- Partnered with ownership on strategic planning, service standards, and program growth initiatives.
Cross-Functional & Brand Impact
- Represented the brand in tastings, site visits, and client-facing presentations.
- Supported marketing and experiential initiatives that strengthened brand visibility and positioning.
- Helped elevate the catering and events program from transactional service to experience-driven offering.