Summary
Overview
Work History
Education
Skills
Quote
Certification
Work Availability
Software
Timeline
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Megan Boyd

Megan Boyd

Reidsville,NC

Summary

Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer several years of experience to new role dedicated to achieving exceptional results on tight timetables. SEO authority featured on several podcasts and various blogs. Public speaker at several conferences on a variety of topics, including SEO, AI, digital marketing, website UX and growing your brand's visibility online.

Overview

19
19
years of professional experience

Work History

SEO Director

Three Ships/Pillar 4
12.2022 - Current
  • Increased organic traffic by 46% between February and August 2023
  • Helped grow MRR from $800k to $2.2 Million in 8 months
  • Oversaw on-page improvements, enhancing the performance of 4 large media partner sites and 2 owned and operated sites
  • Contributed to the management of off-page initiatives with the DPR team
  • Streamlined SEO protocols to enhance team performance
  • Generated effective strategies for Core 7 categories on media partner sites and owned and operated sites
  • Collaborated with web development team to enhance UX, resulting in a significant 43% increase in on-page interactions.
  • Delivered performance presentations to leadership and strategy planning sessions
  • Implemented various strategies and experiments to boost click-through rates, foster user interaction, and drive revenue growth.
  • Managed a diverse team of SEO Managers, analysts, and in-house writers, providing training and support to enhance team performance
  • Developed visually engaging presentations to effectively communicate our initiatives and results with SEO directors across various verticals
  • Conducted multiple on-site conference workshops highlighting SEO experiments, outcomes, and AI advancements.
  • Utilized research findings to develop a forward-thinking AI plan for staying ahead in the SGE game.

Website Owner, SEO & Social Media Manager, and Website Developer

Self Employed
01.2006 - Current
  • Owns and manages multiple e-commerce stores
  • Optimized SEO and marketing strategies for Amazon, Etsy, and other online marketplaces.
  • Created blogs and websites to generate revenue through ad and affiliate income by increasing followers, traffic, and earnings
  • Proficient in a wide range of website platforms and coding languages, including HTML, CSS, PHP, WordPress, Joomla, Drupal, Magento, Python
  • Created and published content for multiple websites
  • Implemented diverse strategies such as outreach, creating engaging content pieces, and guest posting to enhance backlink quality.
  • Managed diverse campaigns for renowned brands such as Reebok, Nutrisystem, and Planet Fitness
  • Evaluated traffic patterns and revenue every month for strategic planning.
  • Attended various blogging conferences and established connections with influential online personalities
  • Managed reporting process for campaign reach communication to sponsors and website owners.
  • Manage and maintain personal websites to explore and experiment with innovative SEO methods and generate additional revenue through affiliate partnerships.
  • Used testing sites to implement and evaluate new PPC techniques.

Digital Marketing Account Director and Head of SEO

AttorneySync
03.2020 - 12.2022
  • Managed a large team of SEO Analysts
  • Implemented updated SEO and PPC procedures for team integration
  • Trained new SEO analysts and provided oversight to current analysts in order to boost client traffic and revenue growth.
  • Created presentations and delivered them virtually at digital marketing conferences
  • Created quarterly strategies for 50+ SEO & PPC clients
  • Monitored client's progress monthly using Google Analytics, Google Search Console, rank tracking software, reporting software and the client's CRM
  • Conducted extensive research online and offline to support marketing efforts and identify industry trends.
  • Participated in client calls, effectively upselling numerous clients on supplementary services
  • Conducted website audits and devised strategic plans for the initial 6-month period of new client engagements
  • Stayed up to date on algorithm updates, SEO techniques, and marketing strategies to drive client business growth.
  • Created and implemented strategies for optimizing Google My Business and local outreach, resulting in increased customer engagement.
  • Implemented innovative reputation management techniques to optimize clients' brand perception.
  • Delivered SEO insights during quarterly team meetings.
  • Kept the team up-to-date on all new SEO trends and updates.

Director of SEO, Marketing Manager, and Website Developer

Main Street ROI
03.2018 - 02.2020
  • Managed entire SEO team and marketing sales department
  • Developed standardized procedures for SEO consultants and sales staff to adhere to
  • Developed comprehensive training programs covering various marketing aspects, such as email marketing.
  • Created marketing campaigns for talent and lead acquisition at Main Street ROI.
  • Collaborated with web developers to implement Python automation solutions for streamlining repetitive tasks and conducting audits
  • Managed and executed 100+ successful SEO campaigns for clients
  • Managed content creation and provided processes for all writers to follow.
  • Provided support to the Ad department as required
  • Implemented and oversaw a wide range of client-focused promotional initiatives including email campaigns, contests, referral programs, and podcast outreach.
  • Performed website development tasks including site migrations, redirect creation, technical SEO implementations, site back-ups, and malware removal for various clients
  • Monitored and supervised reporting on all website traffic, conversions, email leads, social media analytics, and rankings to determine future plans for all clients.

SEO, Social Media, Project Manager, and Website Administrator

Xcellent Digital
04.2012 - 03.2018
  • Pioneered the establishment and growth of a highly successful SEO department.
  • Provided sales assistance, trained employees, and enhanced overall customer service experience
  • Oversaw operations of both company and client websites
  • Managed client campaigns across Google Ads, Facebook Ads, and Youtube Video Ads
  • Implemented effective techniques to drive growth in client's online communities, including the utilization of email marketing and Facebook Group marketing
  • Developed and monitored benchmarks to measure the impact of SEO, PPC, and marketing campaigns using reporting and SEO software, social media analytics, and other programs.
  • Personally curated a database of more than 1,000 prominent bloggers and influencers to enhance promotional efforts, engaging with a massive following of 400 million fans/followers.
  • Personally built relationships with writers and news websites for backlink outreach and press release purposes.

Education

Bachelor of Science - Business Administration And Marketing

Averett University

Business Administration And Marketing

UNC Charlotte

Skills

  • Marketing Campaign Management
  • Strategy Creation, Execution & Management
  • Keyword Research
  • Content Optimization
  • Competitor Analysis
  • Technical SEO
  • Content Strategy
  • Google Analytics & Search Console
  • All Popular SEO Tools
  • Campaign Performance Tracking
  • Market Research Analysis
  • Traffic and Revenue Forecasting
  • Website and Wordpress Development
  • AI & LLM Analysis and Optimizations
  • Backlink and Influencer Outreach
  • Conversion Tracking
  • SEO, ROI, and Revenue Reporting
  • Sales & Client/Media Partner Relations
  • SaaS Marketing
  • PHP/HTML/CSS/SQL Experience
  • E-commerce SEO
  • Management & Team Development
  • Training and Onboarding
  • Vendor Management
  • Problem-solving aptitude
  • Corporate Communication
  • Email Marketing
  • Social Media Management
  • Google Ad Management
  • A/B Testing
  • Video Creation & Marketing
  • Podcast Marketing & Optimization

Quote

The person who says it cannot be done should not interrupt the person who is doing it.
Chinese proverb

Certification

Google Ads Search Certification

HubSpot Marketing Hub Software Certification

Ahrefs Certification

Ahrefs API Certification

LinkedIn Anaconda Python for Data Science Certification

Moz Technical SEO Certification

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Ahrefs

SEMRush

Screaming Frog

HubSpot

Sitebulb

Python

Majestic

Rank Math

Yoast

Google Analytics

Google Looker Studio

Tableau

Adobe Analytics

Mangools

SEO PowerSuite

Nozzle

SuperMetrics

SyncWith

SEOTesting

Google Workspace

Google Apps Script

Google Cloud

GitHub

Timeline

SEO Director

Three Ships/Pillar 4
12.2022 - Current

Digital Marketing Account Director and Head of SEO

AttorneySync
03.2020 - 12.2022

Director of SEO, Marketing Manager, and Website Developer

Main Street ROI
03.2018 - 02.2020

SEO, Social Media, Project Manager, and Website Administrator

Xcellent Digital
04.2012 - 03.2018

Website Owner, SEO & Social Media Manager, and Website Developer

Self Employed
01.2006 - Current

Bachelor of Science - Business Administration And Marketing

Averett University

Business Administration And Marketing

UNC Charlotte

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Megan Boyd