Megan Bricker

Responsible for increasing Member Engagement including recruiting, retaining, marketing to and educating members and non-members. (fiscal responsibilities too)

• Participated in selection of three Association Management Systems as well as being a lead user and trainer on the AMS System. (includes strategic use of reports and targeted data from the system as well as data integrity)
• Directed professional development and leadership programs serving over 17,000 higher education professionals worldwide.
• Served as organizational ambassador at national and international events, strengthening partnerships and increasing participation.
• Increased international university membership by 9% (2017-2019) and maintained 100% renewal rates through strategic engagement for 3 years (pre-pandemic).
• Supported grant initiatives, sponsorships, and program budget development in coordination with senior leadership.
• Oversaw communication campaigns, web content, and marketing collateral for program promotion and participant recruitment to member and non-member audiences.
• Achieved revenue of $975,000 in 2024 while doubling size of membership committee.
• Developed and implemented policies to support diverse membership needs and goals.
• Oversaw communication strategies to strengthen relationships with institutional members.
• Coordinated conferences and events to foster networking among higher education professionals.
• Created and oversaw customer service team and researched and provided tools for better customer experiences on a small budget.
• The lowest rating the customer service team received was 4.8 out of 5 stars under this new customer service program.
• Worked with member committees and special projects teams on membership, profession audits and meeting programs.
• 2016-2019 increased membership numbers every year. (pre pandemic)
• 2025 membership numbers are trending upwards again despite rapid changes including federal funding cuts in higher education.

Responsible for directing all Society marketing functions and all member service activities.

• Successfully created and executed marketing plans for Society membership and meetings resulting in a 10% increase in revenue.
• Increased overall membership by 6% after a more than 10 year decline. (Individual membership and corporate membership)
• Wrote and edited creative copy for marketing materials, web content, meeting programs, member and board communications and articles for the member magazine as well as social media outlets.
• Budget responsibilities including planning and management (brought department in under budget every year from 2005 - 2015 while still achieving revenue goals)
• Directly worked with and regularly presented to the Board of Directors.
• Led board appointed committees of industry leaders and executives.
• Increased member engagement (including an increase in volunteers yearly 2007-2016)
• Created and presented webinars for members and non-members both in person and virtually.
• Responsible for member satisfaction rate which grew each year peaking at 95% member satisfaction and excellence.
• Invited as a keynote speaker twice for the American Society of Association Executives (ASAE) annual meetings. (less than 5% of members are asked to speak)
• Conducted a "membership audit" every year to assess member benefits and make recommendations on changes.
• Led the team in working with printers and vendors resulting in substantial savings each year.
• Responsible for all e-marketing initiatives including SEO activities as well as adword campaigns.
• Aggressive (and creative) marketing of Society products and publications with revenues increasing year over year.
• Created and implemented the Young Professionals Network including the "Future Leader's Program" as well as the "Rising Star" initiative resulting in a 50% increase while at the society and increased (under 30) meeting attendance by 25%.
• Increased lead generation program growing prospect list annually.
• Strategic marketing of journals, books and magazines contributing to the Society journal rankings of #1 and #3 in the world.

Responsible for overall marketing strategy for the University including brand creation, management and fiscal responsibilities.

• Created and implemented University marketing plan for local, national and international growth including writing commercials and ads, developing all printed pieces, selecting and budgeting for promotional items and directed all design (including photography).
• Responsible for managing a department of 18 employees.
• Oversaw all marketing research.
• Managed a budget of more than $1.5 million.
• Grew inquiries (leads) by 3-8% annually. (responsible for meeting enrollment goals)
• Wrote copy for radio, TV and print ads.
• Built working relationships with committees and advisory boards of the University.
• Adjunct professor. Courses taught were Global Cultures (required course for all degree seeking students), Intro to Marketing, International Marketing, Consumer and Behavioral Marketing and Relationship Management.

Worked in the adult degree-seeking program.

• Conducted marketing and sales analysis for current and potential markets.
• Created and spoke at public weekly information sessions.
• Achieved and recognized for being in the top 10% of enrollment counselors nationwide.
• Was the lead contact for corporate and community relations.
• Organized and implemented education fairs for corporations and attended outreach events on behalf of the University.
• Developed and conducted training and development courses for other marketing representatives.
• Wrote proposals for potential corporate alliances with the University.
• Conducted academic and financial aid advising for students.
• Taught courses in cross-cultural communications and public relations as an adjunct professor.

Worked for the Ministry of Education in Iwaski-shi, Fukushima-ken, Japan and separately for Sea Wave 76.2 FM radio.

• Taught public high school English to more than 800 (native) students.
• Created lesson plans, organized events and taught both solo and in a team.
• Advised English club, broadcasting club and culinary club for the school.
• On-air talent (DJ) for 76.2 FM producing 3 shows a week showcasing pop music and local talk/news programs. (2 shows in English and 1 in Japanese)

Worked as an account specialist for Borden, Inc., Arthur G. James Cancer Hospital (OSU), Wendy's Company, Charity Newsies organization and Huntington Banks, just to name a few.

• Planned special events working with local favorites such as Andrea Cambern and Dino Tripodis.
• Handled all publicity for the events including radio, TV and print publications.
• Organized local PR for Wendy's founder Dave Thomas' book tour "Well Done".
• Wrote press releases and developed and administered strategic media plans.

Consulted (freelance) on marketing, PR and event planning for the following organizations:

• Mahan Illustrations, Watson Consulting, Westerville Relay for Life, Licking County Cakes for Cancer event, and several associations.

Sat on the Board of Directors for the event and worked directly with Dan Evans, CEO of Bob Evans Farm, management of all promotional media, logistical aspects, promotion to Ohio public schools and state wide 4-H clubs.