Overview
Work History
Education
Skills
Timeline
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Megan Canoni

Overview

4
4
years of professional experience

Work History

Senior Associate

Carat
04.2024 - Current
  • Managed +$100MM budget for client Pandora Jewelry across multiple media channels with the objective of supporting brand awareness and increased sales of products with international coworkers.
  • Analyzed Pandora's competitors on a monthly basis to spot trends and suggest opportunities to capitalize a larger SOV to improve ROAS.
  • Supervised junior associates in their responsibilities by setting clear expectations and open communication through regular check-ins to foster a productive work environment.

Media Planner

Connelly Partners
02.2023 - 03.2024
  • Assisted in creation of omnichannel media strategy proposals (digital display, social, search, OOH & CTV) across multiple verticals including B2B, Travel, Financial & Attractions.
  • Analyzed campaign performance on a bi-weekly cadence with custom campaign reports that highlight audience insights and provided tactical recommendations.
  • Lead client-facing campaign reporting and media strategy presentations.


Assistant Media Planner

Connelly Partners
04.2021 - 02.2023
  • Managed monthly vendor and client invoices across 5 clients with budgets ranging from $1MM -$15MM.
  • Streamlined campaign execution process across multiple channels (Paid Social, IAS, GCM) to increase both efficiency and accuracy of media campaigns - main point of contact as ad operations.
  • Collaborated with cross-department teams to develop and implement media strategies while maintaining efficient timeline expectations for clients.

Marketing Coordinator

Distinctive Tree Care
08.2020 - 03.2021
  • Executed email, organic social and print marketing campaigns using data from sales analysis.
  • Oversaw for processing of hundreds of invoices for payment as accounts receivable.
  • Responded to daily inquiries from customers/vendors via telephone, email, and social media.

Education

Bachelor of Science - Business Administration

Marist College
Poughkeepsie, NY

Skills

  • Campaign Management & Analysis
  • Nielsen
  • MRI-Simmons
  • Google Analytics
  • GCM Certification
  • Facebook Ads Manager
  • LinkedIn Ads
  • TikTok Business Manager
  • Microsoft Suite
  • Invoice Management/SMBS
  • Time Management
  • Detail Oriented

Timeline

Senior Associate

Carat
04.2024 - Current

Media Planner

Connelly Partners
02.2023 - 03.2024

Assistant Media Planner

Connelly Partners
04.2021 - 02.2023

Marketing Coordinator

Distinctive Tree Care
08.2020 - 03.2021

Bachelor of Science - Business Administration

Marist College

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Megan Canoni