Megan Collier Parsley
Experienced Social Media Marketing Specialist
Wheelersburg,OH
Summary
Innovative and detail-oriented. Responsible for the planning and execution of social media strategy and amplifying online reach and presence to build brands and increase sales. Focused on generating new revenue through the use of social media. Ready to bring the energy to a local business in a city that I love.
Overview
2
2
years of professional experience
Work History
Social Media Manager
Scioto Shoe Mart
Portsmouth, OH
09.2023 - Current
- Average reach on Facebook alone is 34.9K every 90 days
- Engage in monthly meetings with colleagues and staff to stay on top of trends, holidays, analytics, upcoming events and seasonal changes in the market.
- Managed the daily operations of all assigned social media accounts.
- Used editing and graphic design tools to create content and visuals for social channels.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Created social media strategies to increase sales and brand awareness across multiple platforms.
Brand Manager
Event Cooling Solutions
Miami, FL
05.2023 - Current
- Scheduled, created, and distributed written content, video, and images that increased brand awareness with 20+ posts across platforms each week
- Created and scheduled all social media posts across Instagram, Twitter, Facebook, and LinkedIn
- Created social content for Twitter, Instagram, LinkedIn and Facebook for event directors seeking rental services for outdoor events across North America
- Actively contributed to the brand community by responding to direct messages and engaging with customer comments, leading to 1,000 followers in 3 months.
Social Media Manager
Parsley Family McDonald's
Portsmouth, OH
03.2023 - Current
- Scheduled, created, and distributed written content, video, and images that increased brand awareness
- Handled strategic planning, content, strategy, and execution of posts on Facebook to drive sales monthly for four restaurants, resulting in 32% profit on the month
- Grew social platform (Facebook) by 1,500 followers in 4 months through engagement with followers and strategic content
- Handled all customer inquiries coming via social media, kindly and ethically resolving 100% of issues without escalation.
Social Media Manager
Glo Up Sunless Tanning
Mt. Sterling, KY
04.2022 - Current
- Created visually appealing marketing campaigns with Canva and boosted client onboarding by 64%; resulting in the addition of 2 more salons across Kentucky
- Composed engaging social media content that increased engagement rates by 57% on the year and tripled the number of followers over the span of 1 year
- Posted social content, engaged with followers, and contributed to the growth of combined social media platforms during tenure.
Education
Master of Education - Elementary Education and Teaching
University of the Cumberlands
Bachelor of Education - Elementary Education and Teaching
University of Kentucky
Skills
- Content Creation
- Content Development
- Campaign Management
- Analytics and Reporting
- Photo and Video Editing
- Post Optimization
- Audience Analysis
- Social Media Management
- Audience Engagement
- Advertising
Online Portfolios
Instagram:
@glo_upsunlesstanning
@eventcoolingsolutions
Facebook:
Glo Up Sunless Tanning
Event Cooling Solutions
Scioto Shoe Mart Portsmouth
Scioto Shoe Mart Chillicothe
References
References available upon request.
Timeline
Social Media Manager
Scioto Shoe Mart
09.2023 - Current
Brand Manager
Event Cooling Solutions
05.2023 - Current
Social Media Manager
Parsley Family McDonald's
03.2023 - Current
Social Media Manager
Glo Up Sunless Tanning
04.2022 - Current
Master of Education - Elementary Education and Teaching
University of the Cumberlands
Bachelor of Education - Elementary Education and Teaching
University of Kentucky
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