Megan Crigler

Developed and managed the global and regional promotion strategy for thousands of new product releases with a globally dispersed team of four and a $2.5M+ budget. Liaised and maintained relationships with internal teams to understand cross-functional goals, proactively developed solutions, and prioritized needs aligned with the overall growth strategy. Established relationships with a broad range of media and outlets to help execute the brand and content strategy tied to the user base.

Business & Marketing Operations

• ~$250,000 in earned media captured by creating a process around New on Netflix, used globally and shared with thousands of media outlets and published in worldwide listicles, creating free publicity for titles with no marketing budget.
• 99% accuracy secured when sending out press kits to media outlets, covering 100+ titles across 30+ countries, enabling a unified release experience.
• 10X ROI realized by creating and leveraging 30+ monthly custom videos across social channels and sharing with media outlets.
• Captured 40% of top 10 viewed shows by creating dynamic holiday campaigns such as Netflix and Chills, highlighting titles not just horror-themed and pushing for cohesiveness on-service to match off-service promotions.

Project Strategy

• 100+ global and regional projects executed while staying on schedule and ensuring cohesion, optimization, consistency, and accuracy.
• 99% increase in efficiency earned by working with engineers to find data sources to streamline and automate reporting processes.

Leadership

• 50% internal promotion rate unlocked by providing team members with stretch assignments required to reach across cross-functional teams to keep initiatives on track, allowing team to gain exposure and learn new skills.
• 0% voluntary attrition reached by providing guidance and support to drive professional growth, foster new ideas, and maximize project performance.

Supported internal marketing, publicity, and social teams by reviewing external promotions, providing recommendations, and creating data reports and specialized asset kits. Managed and prioritized digital assets for marketing, publicity campaigns, and social and thematic promotions. Built and maintained positive relationships with external partners, including production studios and talent representatives, to secure timely approvals for global marketing and publicity efforts for creative asset rights. Liaised between internal territory marketing groups, social media teams, publicity, and partner marketing to facilitate the smooth usage of content for various marketing campaigns.

• $3.5M+ in licensing fees saved by collaborating with partner marketing, publicity, and social teams to ensure appropriate external and cross-functional promotion assets, considering studio concerns, ideal placement, correct branding, and legal talent and contractual obligations.
• Eliminated duplicate work by assisting with digital asset management for thousands of products, ensuring seamless uploading, transferring, and archiving across systems; updated and attached metadata to assets and organized by type for easy retrieval.
• Enhanced data-driven decision-making by creating weekly and bi-monthly content reports, offering up-to-date data lists and supplementary information for marketing, publicity, and social teams to plan upcoming promotions and holiday campaigns.

Provided marketing analysis and support, focused on digital branding and customer-specific promotions. Collaborated with teams to ensure the timely availability of assets and managed the execution of digital promotions for film and television. Led a team of analysts to streamline digital processes and tracked release dates for over 150 films and 75 TV series. Functioned as a subject matter expert for DVD/VOD releases, implementing best practices. Created process guides for VAM, alternate versions, and bundles.

• 75% of pitched projects picked up for distribution by creating pitch promotions by researching all titles and organizing by theme, holiday, and guest star.
• Avoided millions of dollars in lost revenue by functioning as a subject matter expert on best practices for successful digital promotional releases.
• Improved accuracy and saved time by adapting a new reporting system to communicate a product’s lifecycle, creating visibility throughout planning processes.

Developed a global digital strategy for day-after-air TV distribution. Managed and tracked domestic digital releases, generating weekly availability spreadsheets for 80+ unique products with client-specific details and pricing. Maintained strong client relations and collaborated with partners like iTunes, Microsoft, PlayStation, and Google.

• Abolished roadblocks and information silos by implementing scheduling forms and deadlines.
• Reduced litigation exposure by implementing a detailed tracker for 42+ clients to complement content calendars and promotion strategy.